The category name for our team’s product is “real estate property app.”
Using the Google Keyword Tool
Using the Google Keyword tool (Google, 2013), the top five searches for the category are the following:
- homes for sale in in
- homes on sale
- homes for sale homes for sale
- homes for sale
- for homes for sale
Figure 1 Top 5 Keywords for the Category "real estate property app"
All of these top five keywords have 20, 400, 000 global monthly searches and 11, 100,
000 local monthly searches. These keywords are also seasonal. As an example, the following is the search trend for the keyword “homes for sale in in,” which was obtained using Google Trends (http://www.google.com/trends)
Figure 2 Search trend for the keyword "homes for sale in in”
Using the Google Traffic Estimator
Using the Google Traffic Estimator (https://adwords.google.com/ko/TrafficEstimator/Home?__u=8693050367&__c=8994984167), the following are the costs and number of clicks per day for the top 5 keywords that are related to the category “real estate property app:”
- homes for sale in in – has a maximum of 0.83 clicks per day and maximum cost of $4.50 per day
Figure 3 Estimated maximum number of clicks per day for the keyword "homes for sale in in"
Figure 4 Estimated maximum cost per day for the keyword "homes for sale in in"
- homes on sale – has an estimated maximum of 6.90 clicks per day and a maximum cost of $28.82 per day.
Figure 5 Estimated maximum number of clicks per day for the keyword "homes on sale"
Figure 6 Estimated cost per day for the keyword "homes on sale"
- homes for sale homes for sale – has a maximum of 0.45 clicks per day and a maximum cost of $1.00 per day
Figure 7 Estimated number of clicks per day for the keyword "homes for sale homes for sale"
Figure 8 Estimated number of clicks per day for the keyword "homes for sale homes for sale"
- homes for sale – has a maximum of 1, 664.96 clicks per day and a maximum cost of $10, 745.73 per day.
Figure 9 Estimated number of clicks per day for the keyword "homes for sale"
Figure 10 Estimated cost per day for the keyword "homes for sale"
- for homes for sale – has an estimated maximum of 4.19 clicks per day and an estimated maximum cost of $22.46 per day.
Figure 11 Estimated number of clicks per day for the keyword "for homes for sale"
Figure 12 Estimated number of clicks per day for the keyword "for homes for sale"
Most Effective Ads
One of the most effective ads on Google, which was displayed from using the keyword “homes on sale” is the following:
Luxury and Custom Homes
Luxury homes and Custom homes in the Greater San Antonio TX Areawww.mysanantoniotexashome.com/
This ad is effective because it is very descriptive about what the users can find when they click the site, that is, they can expect to find information about luxury and custom homes in the Greater San Antonio, TX area. This will also make the clicks more targeted, that is, the people clicking the link are most likely the ones who are interested particularly in real estate properties in San Antonio, Texas. This will also enable the ad owner to get more for their CPCs.
On Yahoo, one of the most effective ads, which was displayed from using the keyword “homes for sale in in” is the following:
Homes.com - Homes for Sale and Real Estate
Homes.com is where your home search begins. Search homes for sale, rental properties, and find out information on recent home sales.
www.homes.com - CachedMore results from homes.com »
This ad is effective as it is obvious from the ad that the site offers information about many types of real estate properties, particularly homes for sale and rental properties. While the site does not target a specific niche like the first ad, they target a broad niche, which is still likely to attract a large volume of traffic from users who are looking for information on real estate property.
References
Google. (2013). “Google: Adwords.” Retrieved from
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&
ideaRequestType=KEYWORD_IDEAS.
https://adwords.google.com/ko/TrafficEstimator/Home?__u=8693050367&__c=8994984167
http://www.google.com/trends
www.homes.com
http:// www.mysanantoniotexashome.com
