Research Paper On Starbucks: Executive Summary

This paper limits itself to discussing a wider array of issues regarding Starbucks Company. The paper will first present an overview of Starbucks mission. In addition, the beginning section of the paper will reflect on the scope of this Company with regards to the year it was established. On another note, the paper will dwell on Starbucks Company profile, which typically entails the number of retail stores affiliated to it, as well as the remunerations packages that this firm offers to its employees, from the top management to the lower level employees. Another vital aspect that will be discussed in the paper aligns with the human resource policies and practices adhered to by this company. Worth noting is the fact that Starbucks adheres to five main human resource policies and practices, which dwell on issues regarding recruitment, selection, training, rewarding, and employee retention.
Furthermore, this paper will give a succinct analysis on the manner in which the above connoted human resource policies and practices adhered to by Starbucks have an implication on the human resource practices of its principal competitors. To be precise, analysis of the influence of Starbucks human resource policies and practices will focus on other companies including Dunkin Donuts, and McDonalds. The succeeding section of the paper will focus on the SWOT analysis of Starbucks. A notable factor in this section aligns with the fact that Starbucks strength is largely accredited to its human resource policies and practices, especially its policy on recruitment. Starbuck’s recruitment policy gives it an upper hand over its competitors because this policy assures that competent personnel are recruited as part of Starbucks human resource. This assures competency in Starbucks operations, which leverages its triumph over its competitors. In a nutshell, Starbucks Strengths, Weakness, Opportunities, and Threats will be explored in a substantive manner. Finally, the paper will conclude by offering a recap of the various factors that have increased Starbucks credibility in the market such as its quality brands and environmental responsibility.