Introduction: Coca is one of the most renowned firms globally and hence their supply chain is the one amongst the largest in this world. They have recently made changes to meet the challenge of sluggish sales in the USA markets. The company is currently spanned across 200 countries and a offers a brand variety of almost 500 products offered worldwide.
Purpose, background and statement of the problem: The supply chain management strategies used by Coca-Cola are best in the industry and can serve as a role model to develop the supply chain for emerging business. The problem statement involves analysis of Coca Cola’s supply chain practices to understand the concentration ratios, the relation with its labours and vendors, global value chain features, and FDI status in the foreign operations.
Literature review: A literature review for the topic will feature all the basic aspects of Coca Cola’s supply chain as evident in the academic books and strategy guides for the development of global business networks. Specific reference to studies conducted in the analysis of Coca Cola’s supply chain will be made to ensure that no specific aspect of the literal analysis is left untouched.
1. Type of research: Secondary research regarding the problem statement’s objectives
2. Data collection and analysis: Data to be collected from authentic academic sources and featured news articles that have credible statistics and best management practice information regarding Coca Cola’s supply chain.
3. Resource required: Academic journals, peer reviewed papers, and information articles written on credible academic resources available online.
References and sources : Sourced to be used are mentioned in the list given below.
Works to be Cited (for final research paper)
Coca Cola journey."Supplier and Customer Partnerships".2016. Web. March 31. 2016.
Hasan, M. "Sustainable Supply Chain Management Practices and Operational Performance". American Journal of Industrial and Business Management,Vol.3 (2013), 42-48. http://dx.doi.org/10.4236/ajibm.2013.31006. Web. March 31. 2016.
Lambert, Douglas. "An Executive Summary of SUPPLY CHAIN MANAGEMENT Processes, Partnerships, Performance".Supply Chain Management Institute. Vol.1.(2008), 2-18. Web. March 31. 2016.
Manufacturing Global. "From factory to fridge: Inside Coca-Cola's supply chain".2015. Web. March 31. 2016.
Sapardanis, Chris. "Success Stories: Coca-Cola Supply Chain Management Success Story ".2015. Web. March 31. 2016.
Supply chain 24/7. " Coca-Cola’s New Supply Chain Strategy – Sell 9 Production Plants to Independent Bottlers". 2015. Web. March 31. 2016.
Taranath, Ankitha. "Trading the Cola Wars: Coca-Cola vs. PepsiCo".2012. Web. March 31. 2016.
Yadav, P and Wassenhove, L. "Learning from Coca-Cola".Stanford Social Innovation Review, Vol.1(2013), 55-59. Web. March 31. 2016.
