As the CEO of sports authority I am proud to have come this far. Our company has been in operation for about one century now and we are glad to have been able to serve our customers up to this far. As a company we are out to provide to our customers the best shopping and price experience possible. This is our mission and our guide. We are dedicated in providing great brands at great values. We also look into it that we provide good customer service and product knowledge.
We provide all types of sport clothes; men’s athletic apparel, women’s athletic apparel, boy’s athletic apparel, girls athletic apparel, athletic socks, hats and gloves. We also deal in accessories like sunglasses, bags, watches, backpacks, socks, underwear and watches. There are also winter recreation like snowboarding, fitness clothing like boxing and cycling. We are also stocked with various sport outfits which we offer favorable prices. After an order has been received from a customer, we always process the order details in time and deliver the goods for shipping purposes. Orders more than $75 are shipped to the customer for free as the company pays for such expenses. Our sales department has many sale promotions which enable a customer to earn points for every in-door purchase the customer makes. One point is earned for every dollar spent at our shop, any rewards given to a customer also earn points every after three months, the 5% is given back in reward bucks to the customer.
Customers are also given referral fees of 3-7% for active referrals they make. We also have promotions running on different products in our stores. Our customers have so far been doing well and we congratulate them as they have been submitting orders in time and have also been paying for the goods availed in time. As a company we have run many studies to determine customer views and we are set to do more. We are determined to reach more international countries and get more customers worldwide. We are to conduct tracking studies in different countries we have advertised our products recently and determine if we need to conduct yet another advertisement campaign.We need also to carry a market research to determine customer’s views in regard to the products quality and the terms of work and conditions of service of our company.
Some workers of our company are recruited through an affiliate program where one is given a link to follow and through which he can advertise our products online. He is able to make his own sports shop online form the type of goods we have in our store. Any sale made from such a referral link earns the owner of that specific website some commission. We have about 15,000 team members who work for us as a company in the United States and are still looking for more members as we are having shortages in the stores and distribution centers. We have a Career track program that enables us to track all dealings with employment. We offer training opportunities to members to enable them gain skills in their areas of specialization. We offer manager training, leadership training and professional development. Once a new member joins the sports authority, he is guided to access career tracks page on the internet which then leads him to a number of opportunities available in our company.
Our employees are expected to work in their respective places of work without failure. We have several shops which have workers to serve the customers in the best way possible. We also have online affiliate program members who are to provide our company’s link on their sites for any potential customer to follow. Our customers are expected to pay their payments in time so as not to inconvenience us in restocking our shops. Sports authority is owned by shareholders who have shares in the company.
As a company we are looking forward to increasing the number of members so that we can increase our effectiveness in reaching more customers. We also look forward to increase the number of sales promotions and improving on the customer’s relations. Our company has had good progress for the past one decade and we are looking forward for even more growth. We are anticipating an increase in the number of members and customers worldwide. This is from the campaigns we have conducted and from a customer evaluation analysis that we are planning to carry out.
In conclusion, I can testify that sports Authority is a fast growing company that is expected to grow even to greater levels. We are targeting to be the leading sports company in the region. We are also targeting on increasing the number of shops in different places. Over the internet we are looking forward to increase the number of advertisements so as to boost product buying internationally.
Works cited
Carlos D. Get the sports gear of your choice for your needs, 2011. Retrieved on January 12, 2012 from
