Rhetorical Analysis AD Essay Samples

Axe is selling its product by concentrating on its performance, which it alleges to have tremendous impacts on the users. The most obvious way to sell Axe, which is a body spray, is by talking about how good it smells. The manufacturer is dwelling on product’s attributes to convince the customers to buy it since it guarantees to surpass the standards set by ordinary brands of body sprays.
The target audience for this ad is young adults since the image has a man and a woman who are wearing casual clothes that appears to be expensive which indicates they have style. Most young adults dress in a nice fashionable way to stay up to date with society. The lady is holding a small purse rather than a large pouch that you might see a mother would carry. The scenario in the background looks somewhat like an urban setting. There is a tall building in the background which resembles downtown. We all know how downtown living is, it is always crowded and full of youthful life. Most old adults and family’s prefer living in a quiet town than a noisy downtown atmosphere. The young man is standing with his right hand in his pocket and smiling which makes him appeared to be hip and very confident of himself. These types of sign shows how they are trying to target more of the young active adult rather than kids or old citizens
At the bottom left of the ad, there is an outline figure that resembles the man with the dog since both of the figure and man are doing the same activity. The tagline communicates a lot by saying, ‘’show them the way” being linked by the red dotted line that travels from the leash toward the man’s genital. This depicts some sort of sexual since the red dot line point to the man’s genital. The text “show them the way” means that by using the product, the way of his attraction will lead the woman to his genital. By looking at the woman, she is petting the man’s dog and the red dotted line travel from woman’s right hand. This is indicating some sort of sexual relationship. The ad can be viewed by saying: If you use axe spray, you will have so much confident with how you smell that the confident will show any you are able to attract beautiful woman along the way.
The underlying argument of this advertisement as well as the technique strictly appealing to pathos. The ad is express with emotions more than any type of action. People react to his picture in more of a logical way of thinking and their emotion towards it. In the ad there is no type of action, it is more of an emotional feeling people get when they see it. It can change someone thoughts and feeling about using their product which can make them feel really exited if it really works.
The manner in, which Axe Company advertises its product is really effective since it use emotional appeal in order to capture the audience and promote their product. Axe advertises it products by not mention about the product at all but rather the outcome of using it. It uses emotional appeal to make people interesting by not showing what it is at all. This is the most important part to make this ad so interesting. This company is trying to catch up young men attention by making they feel confident and handsome like a man in the ad when they use Axe.