Introduction
Rock Planet Restaurant is a fast food joint at the heart of London, buzzing with young peoples and rock lovers. The restaurant is owned by a group of famous musicians, who make appearances regularly to eat with commoners. Rock Planet thrives on the music, the price of food, buzz and simplicity. Within a year of its existence, the joint has risen to become a landmark in London, favored by tourists and young people.
Marketing mix – 7 Ps
Product
Rock Planet Restaurant offers fast foods the American style; fries, burgers, salads, chicken, and ribs. In the event of a birthday, the restaurant offers a free cake and singing for the birthday person. The design of the products targets the young population and tourists who are in London for a short period.
Pricing
Regarding pricing, the restaurant offers better prices than regular eating joints in London. That is why many people revere it as the idea eating place. Targeted customers, mostly young people, and foreigners are modestly paid, so they are usually looking for an eating joint that is relatively cheap. The pricing of the foods at the Rock Planet makes it an ideal place for birthday parties.
Place
The fact that the business is located in the heart of London plays as a primary reason why it is always full. It means that the restaurant is situated in a place with a lot of people traffic. Having an affordable restaurant that is within reach of many people is a source of competitive advantage.
Promotion
The connection with famous rock musicians and the décor serves as a marketing feature of the hotel. Many people will eat from the place because they want to catch a glimpse of the musicians. This factor, also, saves on the amount of money that would have been spent on professional marketers and advertisers.
People
Rock Planet restaurant employs young and well-dressed waiters and waitresses. The manager takes charge of the business flow and ensuring that deliveries are done on time. A good working arrangement between the manager, service team and the cleaners ensures that the place is running at optimal levels all day.
Rock Planet Restaurant performance
Rock Planet has a perfect customer experience regarding ambiance, pricing of food and music. The mix of these things helps the hotel to attract young people, who host birthdays and celebrations in the restaurant. Customers are also encouraged to keep coming back by the rewards that the restaurant gives to the lucky buyers of the special day’s dish. Also, the possibility of sharing a table with a famous musician, and identify with their music in a real-time situation. The classic décor and old school inspired ambiance plays out perfectly with people who love the culture and history of London.
On the flipside, though, the restaurant needs to innovate on the way to improve the speed of delivery and cleanliness. The time people spend waiting for their orders might discourage customers who are in a hurry from coming to\ Rock Planet. Also, sticky floors and dirty washrooms could lead to accidents and outbreak of illnesses. The restaurant also fares badly on the outside deliveries, because customers have to order two hours before the time they expect the delivery to be made.
Recommended improvements
First of all, the restaurant needs to increase the capacity of the kitchen, either by adding the number of chefs or hiring cooks and assistants. Such a move would reduce the time that customers spend waiting for their food to be ready. It will also ensure that the restaurant serves more customers and operate at full capacity. By increasing production, the management will be able to concentrate on dial and delivery customers who are willing to pay a premium for the food. Having a class of customers who order online or using their phones expands the capacity of the hotel without expanding the physical space.
While the interaction between waitresses and waiters with customers is perfect, it would help very much if the company enhances service delivery by adding the number of staff. Having more employees makes it possible to serve more customers at record time, thereby creating space for other customers. It means that the people's experience in the restaurant is perfect if they are served very fast and perfectly.
Lastly, the restaurant can consider increasing the frequency of cleaning the place from one hour to thirty minutes. This might mean digging deep into the pockets to pay extra workers, but it can be compensated with improved customer ratings and increased traffic to the restaurant. Having a perfect place concerning cleanliness will also attract a different type of customers; high-end people who are looking for a replication of the services at the big hotels.
Conclusion
The marketing mix for Rock Planet Restaurant is not complicated. Its location and helps in driving customers to the restaurant and bar while the ‘rock-stars connection' adds to its exclusiveness. Having a flared customer service, better standards of cleanliness and a reduced waiting time would be the ideal additions to the current service standards.
