The pet business is one of the most lucrative in US as attested by the fact that 62% of US households own at least one pet (franchisedirect.com). Cats and dogs are American favorites after freshwater fish. Kittens, Puppies, and Bunnies will strictly provide kittens, puppies and bunnies since they are usually in higher demand and fetch better prices as compared to mature pets (franchisedirect.com). Moreover, the business will provide the following specialized services; training, professional pet grooming and day-care services.
Kittens, Puppies and Bunnies will present itself as the ultimate stop shop for young pets. The business will focus on selling and providing services to young pets of a certain age. Clients purchasing young pets will be offered training services at a discounted fee. The business will also establish a section to offer basic veterinary and pet care consultancy services to its clients.
The business will be marketed through its website as well as other sites with considerable traffic. Some of the sites include those in the real estate, the yellow pages and social networking sites. The business will erect three 4 foot * 6 foot vinyl signs displaying colorful pet graphics and services offered. Special discounts will be offered to young people seeking to establish families. The inclusion of grooming, daycare and training services will help build repeat business and draw more customers seeking comprehensive pet care.
Research has shown that many young families purchase young pets and treat them as part of their family. Kittens Puppies and Bunnies will target young people between the ages of 22-30 years who are starting up families. Special discounts and discounted pet training services will be offered to customers within this target market.
References
Pet Franchise Opportunities, Pet Franchises for Sale | Franchise Direct.com. (2012). The Best
Franchise Opportunities & Franchises for Sale | FranchiseDirect.com. Retrieved May
26, 2012, from http://www.franchisedirect.com/petfranchises/18
