Question 1
One of the greatest concerns for Ronald Mc Donald ads is the lack of health warning message. The entire ads from the company work only to woe kids into buying these products. The kids are not warned against any possible consequence of consuming these products. This causes great debate to the health experts who understand deeply the possible effects of these products. They advise that, Ronald Mc Donald products should also bear a health message that works to warn any buyer, especially the kids of any possible consequence of consuming these products. Yes, Ronald Mc Donald’s should eliminate the name itself and come up with a refined name that defines these products adequately.
Question 2
One of the merits of this law is that; parents will understand the maximum consumption level of this products and possible health risk that kids are exposed to. Another merit is that, the message will be simple and clear, and will allow anyone to buy the product in their own willingness because; they will have to refer to the message first before going forth to buying these products. This health message is placed there to advice any willing buyer on the possible consequence or rather advantages of consuming the product. I would advise Ronald Mc Donald to pay the $1.5 tax rather than to use the message. This is simply because, placing a message on the products will warn against possible consumption of the products. This will reduce the number of customers purchasing the products.
Question 3
Apparently, there is no tangible evidence that can be used against these foods. But it is important to continue with the ban because any possible room of allowing commercial advertisements for these foods, then this will change the consumption pattern of the kids. The kids will definitely develop an appetite for the new type of food that they will be viewing via television or any other source. Therefore, the ban should be on the effect in order to avert any possible step of introducing unhealthy foods to the growing kids. Another possible reason is the presence of a cartoon in the Ronald Mc Donald’s. This serves as a tool to woo kids into buying this product. Instead, more health message and the design of the contents that are inside should be placed on the box cover.
Question 4
Some of the chief problems facing Mc Donald’s UK are; approach to their advertisements tactics, the cover photo of their product, the target population, the composition of their products and marketing techniques. A clear overview of the company’s products seems to target the kids. Kids are the growing population; therefore, they need food that build their bodies and not the ones that cause irregular growth on their bodies. Most products form this company lacks health messages on its products. This shows that the management is not concerned with the welfare of the kids. They are only concerned with making steepened profits. Most products from this company are too fatty, therefore, ; they are not fit to be consumed by the kids. Last but not least, the marketing technique that the firm uses is not enforceable. They use the name of the founder; instead they ought to use a good name that will attract a wider population into buying this product.
