Consumers are increasing demanding rapid services and delivery of consumer goods on the same day. The driving force of the same-day delivery is viewed as been driven by the consumers. It is not true. The same-day delivery has its backing from the inherent competition within the producers and the marketers. The same-day delivery takes various forms in different retailing websites and networks. For example, in San Francisco Bay Area, Google uses a fleet of 50 priuses. At the same time, eBay use Shutl that it acquired from the UK. Amazon has the most revolution of them all. It uses drones that can deliver packaged goods at the consumer’s doorsteps.
The service varies too. In some case, customer orders goods from an online platform and pick them from a particular retails stores. The situation presents a tricky situation where the consumer is the one to ensure the same-day delivery occurs. Several orders are made and delivered directly from the producers.
There are several challenges that face this invention. The population demanding the same-day delivery is very huge. For example, even with a huge store measuring 74.6 million square feet, and other stores, Amazon may not have the capability to serve the 6 million consumers of the Bay area. Most of the stores are not designed as warehouses making the retailers need to make changes to ensure delivery on the floor. There is fear that, since most consumers order good directly through the retailer’s employees, the retailers fear that they be replaced. The cost of ensuring the same-day delivery is huge, and some critical items are not listed on the same day delivery making the whole issue not complete.
