Sample Budget Assessment Essays Example

As the result of budget evaluation it should be noted that the overall transparency and clearness of the balance structure are the reasons of defining this budget to be quite reliable. Nevertheless it is important to analyze the particular associated with the allocation of monetary funds such as budget cost, working budget and the budget allocation.
As for the budget cost both it mainly deals with the intangible marketing assets such as brand associations, processes, people, brands. Web-development, creating content, social-media set-up, social management and others refer to intangible marketing assets of this particular budget. At the same time buying tools and analytical set-ups may be listed on a separate balance shit and therefore be defined tangible assets. The description of the assets is not provided along with the cost. Only brief notes are sometimes given to clarify the financial correlation between some assets. For instance, «quality assurance $25,000–$50,000 Cost to developers usually included in price of project». The cost budget determines the way of allocation resources toward strategy, development, advertising, analytics, and post-campaign strategies. The overall budget is divided into three parts such as strategy, development and analysis. The examples from similar campaigns are not directly included, but the referencing to commonly used practice is evident. (Media Buying/Ad Buying $100,000–Millions Margin of Media Buyer (Typically 5%–40%))
As for the working budget the data given in the case are rather insufficient for determining whether the working budget is grounded. Nevertheless on the basis of overall tendencies in prices that are noted within the industry it is fair to determine that the budget reflects the current state of affairs in true manner.
The budget segmentation into the three parts mentioned above is the evident of the main budget priorities. But the comments concerning the key spheres of investing were not included to the budget. Only after comparing the amount of money allocated to different spheres it turns out that the most part of the budget is aimed at the development of the company.