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Air Products and Chemicals INC is a company that makes a huge impact on the development of energy resources in the modern world. Countries and corporations are searching for new opportunities in order to build a strong system of new launched energy products that will open new doors when usual resources would expire. Thus, searching for specialists in the industry is a new trend among recruiters in big corporations. Unfortunately, this sphere of life is not very popular among students; that’s why it is important to educate about the problem, and to popularize this knowledge among young people.
The new product is the construction company on the market is a complex, multidimensional and sequential process. It is necessary to find the optimal solution that meets both the market requirements and opportunities. Thus, the new product of the company is an educational project, created for high school and college students. Conclusion a new product on the market, the company can establish itself on a particular segment, to remain competitive, to expand sales. To reduce the risk of failure in the market with the launch of a new product is necessary to simulate the decision-making process, providing a choice of the optimal variant of a new product, strategies and tactics of its sales. The main problem faced by other projects of the company is the lack of attention to people and inability to convey the key messages that describe the goals and objectives of your business. But to achieve real success, the company can only be provided when the power, creativity and enthusiasm of all employees is directed in one direction.
The business model logically describes how an organization creates, delivers customers and acquires value — economic, social and other forms of value. The process of developing a business model is part of business strategy.
Coordination as an element of the business model of retailers is a mechanism of coordination and motivation of all participants involved in the process of creating a consumer experience. Such actors are not only workers, but also all other partners the network of value creation. In retail most often used are such tools of coordination, as ECR (efficient response to the demands of consumers) and category management. “Although it is uncontroversial that for organizations to thrive managers must have a good understanding of how business models work, the academic community has, so far, only offered early insights on the issue. In truth, there is not yet agreement on what are the distinctive features of superior business models» (Casadesus-Masanell & Ricart, 2009).
Mutual compatibility between the components of the business model of retailers is crucial to achieve synergies, unable to create maximum value for owners and other key stakeholders.
• first, you must determine the business model will correspond to the priorities of consumers, and the type of market on which to operate the enterprise;
• the second important step is to create a value proposition for consumers, which is formed from a unique set of elements that can meet their needs;
• the third step is to form a chain of value –all the activities in the process of establishing prices - NSE proposals;
• the fourth step is necessary to protect the business model from competitors and involves the use of measures such as the identification of the strategic point of protection and patenting of intellectual property;
• the fifth step is to continuously monitor the effectiveness of the business model and tracking phases of value migration;
• as soon as the business model goes in 3 phase (flow of value), it is necessary to revise and re-do all these steps.
• create your own special and unique examples of business models, using models from other companies as an example and not as a template to copy.
• take into account the peculiarities of the domestic market and the specifics of the operation of the company in the process of forming its business model.
• to ensure the openness of the business model that will allow the enterprise to interact effectively with the external environment.
• use the intellectual capital and expertise as the foundation of its business model .
In theory and practice the term business model is used in a wide range of formal and informal definitions, to convey key aspects of the business including the purpose of the business, product range, strategy, infrastructure, organizational structure, selling methods, operational processes and policies, as well as ways to profit.
The mission is one of the fundamental concepts of strategic management. The concept of values is closely linked to its corporate culture. Mission, and especially the process of its creation, it is essentially the process of modeling the business, is the process of creating different scenarios of the organization. The mission contributes to the thinking stage of business and the future of the organization. Vague images, intuitive feelings, vague intentions, views on the future of the organization, management, and owners need to be translated into concrete concepts. The existence of the mission makes it easier to compromise with all parties internal and external environment of the organization and, therefore, increases its competitiveness. The task of the knowledge management strategy is that it should help the organization to achieve its objectives, implement its strategy and realize its mission. To be a leader for the modern company means to unite and realize the possibilities of science intensive products, technologies, and professionals capable of creating something new and better.
The quality of education consists of the quality of each process element, in every moment, in every workplace, at every stage of the production process.
We believe that the application of new technologies and implementation of new ideas is the path to creating more convenient and easy to use, more reliable systems and devices, opening new opportunities to those for whom they are created. Thus, here are the values we decided to be chosen:
Responsibility: we do what we promise, and we are honest with our clients, because their trust is our most valuable achievement.
Simplicity: we develop and offer services that are as useful as possible for our customers and easy to understand and use.
Innovation: we offer the most modern technologies and provided services that meet the ever increasing needs of our customers.
Excellence: we use all possibilities to achieve the highest level of professionalism and are constantly looking for new ways to improve.
Here are the main explanations, why our vision, mission and values are influencing all activities in the company:
- They help employees to feel themselves as participants in a common cause. It's one thing to lay bricks, and another thing to know that you, along with others involved in the construction of the temple;
- Motivate employees. The mission and purpose of detailing it, motivate the staff. Every employee should know how his job affects the overall goals of the organization;
- Help to understand the purpose of their tasks, the logic and scale of the processes. In keeping with his local task (goals and priorities), it is difficult to understand the logic of the orders of the managers;
- Promote easier to understand his place in the firm. Knowing the organization's mission, clearer and faster to find a role, to concentrate efforts in accord with the organization's goals;
- Are needed to find or expand the meaning of his existence. It's no secret that 90% of people don't know its purpose, not thinking about the meaning of his existence. And generally the average person all this philosophy is not needed. Therefore, the mission of the organization often helps them to find the meaning of existence or provides;
- Exist to compare and synchronize their goals with the goals of the organization.
Because the audience is internal communicators are employees of the organization, and those whose lives and wellbeing depend essentially on the success of the company, it is natural that their need for information is significantly higher than any external group (Morris, Schindehutte & Allen, 2005). Technology of silence, shift of emphasis and shifting focus, sometimes used in external communications are unacceptable. Internal communications necessary for the organization of an efficient cooperation of employees inside a company or resolving crisis situations and to maintain corporate culture and building among employees commitment (high loyalty) to their company.
References
Casadesus-Masanell, R., & Ricart, J. (2009). From Strategy to Business Models and to Tactics (1st ed., pp. 6-11). Boston: Harvard Business School. Retrieved from http://www.hbs.edu/faculty/Publication%20Files/10-036.pdf
Lavinsky, D. (2013). Strategic Plan Template: What To Include In Yours. Forbes.com. Retrieved 24 January 2016, from http://www.forbes.com/sites/davelavinsky/2013/10/18/strategic-plan-template-what-to-include/#76c432417e2f
Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: toward a unified perspective. Journal Of Business Research, 58(6), 726-735. http://dx.doi.org/10.1016/j.jbusres.2003.11.001
