Not only do physical technology has been keeping up with the technological trends for the past decade or so. Websites as well have evolved to improve their online services, provide additional aesthetic value to their sites or to keep up with the current technological trends or standards. Several big companies have shown this evolution over the years and babycenter.com, a website that provides tools and tips on pregnancy, motherhood and parenting is one of these sites which have experience complete revamps on the services they provide and how they present it on their website. (babycenter.com)
The website has gained numerous awards in different award giving bodies as “best family and parenting site” over the years. So why does this website standout? Several factors have made babycenter.com standout. Because the website uses a hybrid model of website design, the strategic intent for both the user and the publisher is very clear. This is demonstrated through the placement of key menus and the actual words they use. The website also features content webification as there are several interactive applications present. The only difference of these interactive posts from the previous versions is that they are more attractive in terms of its design as they are tailored to the current trends. Another feature that is very particular to the site is the availability of mechanisms for community and relationship building. Through the website visitors are able to create a community and build relationships among and between professionals and ordinary visitors. Likewise the most outstanding features of the site maybe is its readability, organization and content freshness. All through the years these has been present in the website, only today, its current version is more organize as major services are kept at a strategic location. Issues among babies by age group or by topics can also be glean as well as an archive where previous articles can be easily located. There is also a search feature which proves to be a powerful tool in looking for specific data.
Works Cited
BabyCenter.com (2013). Web. n.d. 28 Nov 2013
