Sample Case Study On Dominos Case

1. Yes, it is wise for Dominos to stick with their model and they have already proven it through their success in China and India, where customers expect full service in restaurants. But, Dominos has managed to succeed as they have stuck to their values even when their rivals choose to adapt to local needs. Their business model of delivery and pick-up has become their signature for customers and has helped Dominos to succeed in different International markets.
2. Dominos makes sure that they identify the local taste and makes changes to its toppings. The basic product remains the same. i.e. bread, sauce, and cheese, but toppings change based on local taste. For example: its curry for India, fish and seafood for Asia, etc. In addition, Dominos also understands that they need to make changes to make their pizza more local in different international markets. They make their pizza spicy in Indian market and they customize their pizza with premium toppings for Japan.
3. Globally, the product is pizza, but in the US and India, Dominos is seen as casual food, whereas in Japan pizza is an occasional food. In terms of price, Dominos is modestly priced in India and US, whereas Dominos have sold pizza for $50 in Japan. In the US and India, Dominos uses commercials through different mediums to advertise their brand, whereas Dominos has used creative means to create buzz about their product as pizza is not seen as a causal food.
4. Dominos teaches other international businesses to find their niche or develop their brand in such a way that customers are automatically drawn towards you. Their business model of delivery and pick up has given them a unique position in the market. Finally, Dominos also teaches that international businesses need to invest in technology and customer experience. For example: the Dominos delivery app provides one of the easiest pizza ordering applications among all their competitors and it has become one of the reasons of their success and repeat business.