Sample Case Study On Stage 3

DC Shoe Company is currently experiencing several challenges in their daily operations. It is faced with the problem of poor marketing strategies. The company is experiencing competition from other companies. Furthermore, the company is experiencing low sales of their products caused by poor marketing and market research for their products. There is no proper awareness of their product in the market. For this reason, the company is making low profit that is affecting its daily operation that might lead to its closure if the problems are not address in time.
For a company to revive its market share, there are some of the necessary strategies that they need to keep in consideration. These ways will enhance the market value as well as creating awareness of their products in the market. The company needs to use diverse media avenues for advertisement purposes. This includes the use of internet in marketing their products by creating the company’s website and advertising some of their products. This will widen its market as well as creating awareness. When the products are advertised on the internet, it will be easy for their customers to know more about their products without having to travel to the company.
Furthermore, the company needs to use sophisticated machines so as to come up with quality products that will attract most of the customers in the market. This is more essential as it will help in winning the customer’s loyalty that is the primary goal of any entrepreneur. Moreover, delivering the products to the customers is also a good idea that will make the company more preferred by many thus winning a significant market share in the enterprise.
Establishing a customer care help desk is also a strategy that should be put into consideration by the business to get the customer’s views about their products. This will also contribute to creating a good relationship with their customers. Furthermore, the introduction of IOT system is the most convenient way through which the company can use for communication amongst themselves and customers. It is a cost effective way thus of much help to the enterprise.
All these ways aims at improving the company’s market. They help the company’s products to be widely known to make a huge sale realize enough profits in the end. The company will realize an increased number of customers. Despite this, these strategies need to be followed in the correct way as they have some impact on the company. The impact resulting from these strategies involves both ethical issues and security of the company’s information.
Some of these strategies have some ethical impact to the community. The community in this context means the business environment comprising customers and the staff members of the business. The use of sophisticated machines in the production process will enhance the quality of the products. By advertising the product of its quality to the customers, it will be much ethical since the product will be of high quality as it is portrayed in the advertisement. It is, therefore required that the company should convey true information of their products in the media. This will help to solve problem ethical problem as they might arise in media advertisement.
There are some privacy issues that might arise because of some of these strategies. This includes the employees’ privacy. It is necessary for the employees’ information and profile of the company to be included on the company’s website. This might arise a problem of the employees’ privacy since some of the employees might not prefer to expose their information on the media. For this case, the company’s profile needs to be made in such a general way that might not expose some of the employees’ privacy.
Furthermore, the use of IOT system might not be the safest way of communication since the system might be tampered with, this leaking the information about the company to other competitors. This might cause a problem on information security for the company. In the case of a system failure, the company might experience problem in conveying their information in a more secure way. For this reason, the IOT system needs to be maintained in a special way to avoid leaking of information by some people breaking into the system and able to listen to any conversations that take place among the company’s staff members.
The customer care desk is an essential thing that will enhance privacy of the information from the company as well as from the customers. The customers can share their views in a more convenient way. Any pressing issue from the customer can be addressed in the correct way thus enhancing the ethical environment between the company and the customers that form part of the market for the company’s product