Management
Essentially, Worldwide-Game (WWG) is clearly a technology leader based on the fact that it has made a significant number of innovations in the technology industry. Importantly, it makes these improvements based on the feedbacks provided by the customers. This implies that the company is actually oriented to making change rather than following the developments of others. In other words, it studies the perceptions and preferences of its customers and then proceeds to innovate on the basis of those views. Indeed, it leadership is further envisaged in how they resolved problems. For instance, the company faced a security issues following an incident of hacking as revealed in the case study. However, in response to this, Worldwide-Games reopened and allowed users to access the services free of charge for a whole month. This was an innovative way of restoring their customer relationship and loyalty. It is therefore an indication that the company has a culture of robust innovation hence becoming a leader not only in technology, but also other business processes.
Opportunities Missed
The message delivered to the CEO is not always first-hand since it passes through other levels of management. In addition, it does not reach the CEO at the right time due to the hierarchical structure of the organizational management. This structural delay makes the management inefficient in decision making. This implies that the company misses the opportunity to come up with fast decisions especially in times of crises or instances where change is needed to enhance competition. There is also a slow feedback during a crises management such that an organization might make losses in the process. Importantly, there might be cases where the personnel in the lower ranks of management would manipulate the information to prevent undesirable information from reaching the CEO. Such instances lead to scenarios where WWG loses the opportunity to get mistakes and irregularities fixed in time before they outgrow.
Premises of the Importance of Innovation to WWG and Bureaucracy Issue
Innovation gives WWG a competitive edge since new or improved products on the market wins more customers and ensures a higher level of satisfaction. In regard to organizational operations, it is crucial to note that change requires the collaboration of the whole organization regardless of the degree of management or rank. However, bureaucracy often hinders the free flow of information and ideas. This was one of the contributing factors to the hacking incidence because it seems the company did not have a collaborative system to collect information on the ground and pass it to the seniors. Instead, there was a clear distance between the higher and lower ranks this the problem. In this light, therefore, I would advise the company to embrace an open door policy so that all organizational members interact and share ideas freely. Training on crisis management and disaster preparedness is also important since it helps employees to handle future occurrences effectively without too much damage (Sosa, Eppinger & Rowles, 2004).
References
Sosa, M. E., Eppinger, S. D., & Rowles, C. M. (2004). The misalignment of product architecture and organizational structure in complex product development. Management Science, 50(12), 1674-1689.
