A brochure is a compact booklet which provides information in a precise and creative way about a product or a service. Brochures are designed in such a way that it grabs the readers’ attention and give information to the readers. This essay throws light upon the various components of a brochure and how to design an attractive and informative brochure.
A tri-fold brochure is made by folding the page into three parts that give us six pages to write the information, and the first page is the front cover (How to Design a Brochure 2012). According to me, it should not be too flashy or too plain. By incorporating a lot of texts and a lot of bold colors, it becomes really difficult to read and understand the brochure. If the front page is too plain, then it will not grab the attention of the readers. So according to me, the front cover should be catchy and appealing. I will suggest incorporating a large photo and a catchy slogan or logo that will serve the purpose of providing information about the brochure. For writing the information on the inner section of the brochure, you must divide the text into sections with catchy headings. This will retain the attention of the readers. According to me, writing the text in a paragraph form will not have the same impact as it will have if written in sections.
While designing a brochure, it is really important to keep in mind that using a lot of fonts and tacky colors will not make the brochure more appealing or informative (Maddox 2012). It will definitely be very tacky and uncomfortable to the eyes of the readers. According to me, spacing also plays a major role in making a brochure attractive and appealing. Leaving a lot of blank spaces will make the brochure boring, and very little spacing will make the brochure very congested and unreadable. Another important aspect of a good brochure is just the appropriate amount of images, text, colors and fonts and not going crazy like a child who has just discovered word art on Microsoft word. Adding too many images and too much text will make the brochure uninteresting and very tedious and monotonous. Using the right font and font size will make all the difference.
It is really important to choose a nice color scheme for the brochure. Using colors like red and blue together will make the text written in red with blue unreadable, and the purpose of the brochure will not be served (5 Forbidden Color Combinations 2013). Some other combinations that can be avoided while designing a brochure are black and white, blue and green, green and purple. Always use a color for writing the text that is readable and is not uncomfortable to the eyes of the reader.
Works Cited
"How to Design a Brochure - Tips from PrintPlace.com." youtube. 2012. Web. 12 July. 2016."5 Forbidden Color Combinations | Graphic Design Tips from PrintPlace.com." youtube. 2013. Web. 12 July. 2016.
Maddox, Kristi. "15 Awful Brochures." nytimes. 2012. Web. 12 July. 2016.
