Introduction
The mission of Tom’s Shoes brand in its marketing activity is to design sustainable fashion of shoes for all at the best price. The company offers different collections ranging from beautiful party collections to basics and functional sportswear. There are various collections for men, women, children and teenagers. They are also suited for different occasions and seasons. The company’s marketing activities include product placement, event sponsorship and sports marketing.
Product placement
Product placement for Tom’s Shoes brand will the focused integration of commercial content into non- commercial environments, that is, the brand plug yielded through the combination of advertising as well as entertainment. Product placement - likewise referred to as product brand placement, or in-program sponsoring, or product integration -- is a marketing practice in advertising as well as promotion whereby a brand name, product, signage, package, or other trademark products is placed into and utilized contextually in a motion picture, or other media vehicle for commercial uses. During the product placement of Tom’s Shoes brand, the involved spectators will get exposed to the brand as well as sample shoes during the natural procedure of the film, television program, or content vehicle. This will exhibit Tom’s Shoes brand placement in fashionable mass media offering exposure to prospective target customers and shows brands being utilized or consumed in their natural state. Moreover, in terms of the Internet, customers will desire to communicate with Tom’s Shoes brand firms, in order to get the information they need. Afterwards the company producing Tom’s Shoes brand may offer that information in an engaging format comprising articles, images, and video.
Event Sponsorship
Event sponsorship entails a marketer offering financial support to assist fund a given event. So as to promote Tom’s Shoes brand, particular event sponsorship will be done. This method should lead to efficient media coverage as well as exposure, attract well-define audiences, promote brand loyalty, and achieve fan loyalty, hence; increasing sales. The sponsorship of Tom’s Shoes brand should meet the following guidelines: define the target audience, match the brand as well as the event, deliver exclusively, develop a plot line, use internet, deliver relevance, plan for and after, and stick to the main messages. Embedding Tom’s Shoes brand in entertainment programming is very essential. The placement of Tom’s Shoes brand will also involve putting a brand into the content of an entertainment product. Agents, producers, marketers, and writers of Tom’s Shoes brand will find means to integrate brands in movies, webisodes, and reality TV. Everywhere and anytime people are being entertained; there is chance for liking the Tom’s Shoes brand.
Sports marketing/sponsorship
Sport marketing or sponsorship has surged in popularity during the past decade and there are many reasons to believe that advertisers will continue to commit more resources to this activity. Similar to any other advertising approach, Tom’s Shoes brand will utilize this method of advertising as it is an effective advertising plan. The widespread use of the sports event is to assist create enthusiasm for the launch of a new product. During the sporting activity, celebrity endorsements as well as authenticity, will be emphasized. High-quality placements are most probable to result from great teamwork amongst agents, marketers, producers, and writers of Tom’s Shoes brand.
Local events are an ideal format for Tom’s Shoes brand to gain credit via this form of support media. Therefore, sporting events for Tom’s Shoes brand events may attract news coverage, therefore, extending the visibility of the sponsor. The concentration of the event—like a popular recording artist or highly popular event— may lead to a positive “halo” effect for the brand.
