Sample Essay On Final Project: Company Campaign Analysis

Adidas is a well-known sportswear company that was founded in the year 1948. The company’s main function is to design and manufacture sportswear; however, in addition to these products the company also produces eyewear, bags, watches and shirts. The company conducts its trade in an industry that is extremely competitive because there are other companies that design and manufacture these sportswear products such as Nike, puma among others. For this reason, it is key for a company such as Adidas to carry out aggressive advertising campaigns that are aimed at promoting the company’s products around the world using all modes of advertising.
In the current year Adidas has used integrated marketing campaign by also using television advertisements and the internet among other advertising channels. In 2014, companies are focusing on the world cup which will attract many viewers to shows their products to the world. Therefore, Adidas has created an advertisement with one of the world’s leading football stars in the world who is also a four time ballon d or winner known as lionel messi http://youtube/6h1uMNUeqx4. The message from this advertisement is that Adidas are the choice of sportswear preferred by the best in the world of football. This conveys a message to the targeted groups of the population that Adidas is a quality brand that even footballers that are considered as the best in the world endorse this brand.
Adidas targets all the people who are involved in sporting activities to sell their products. One of the ways in which integrated marketing campaign is done is through partnerships. One of the high profile partnerships that Adidas has formed is with the Spanish national football team. The Spanish football national team was the world cup winner in the 2010 edition. Such a partnership gives limelight to Adidas whenever the team plays well. The company has also formed partnerships with real Madrid and German champions Bayern Munchen to distribute their jerseys. The company also uses print media such as magazines and newspapers to advertise their products.
Integrated marketing campaigns allow a company to delivers brand message or awareness to the targeted customers. In addition to that Adidas has a website that allows the people who wish to buy the company’s products to do so conveniently and with ease. Customers may use the app created by Adidas to purchase the company’s products using the mobile phones and personal computers. This gives the customers a happier experience that allows the customers to stay loyal to the brand.