McDonald’s is the one of the largest foodservice retailer in the globe. The company has consistently built up an appealing global brand that has significantly contributed to its huge success. Another primary reason that has led to the success of this global enterprise is its distinct organization culture. The organization has a well-defined culture, which is visible in all its outlets in the world. Form support staff to managers, every of this famous food retailer is aware of the attitude and behaviour that they are supposed to exhibit in accordance with the organization culture. Every member is essentially supposed to align his personal identity and behaviour in accordance with the values of the McDonald’s franchise.
The Company has grown very rapidly in recent years because of its strong organization culture whose elements such as authority hierarchies and policy are designed to propel the company towards prosperity. McDonald’s culture is unique in its effort or drive to succeed and outperform other organizations using high employee involvement.
First, McDonald’s has a vision that covers the employees as well as the surrounding community. The organization believes that satisfied employees will inadvertently excel in the delivery of quality customer service. The organization also maintains a high commitment to its various stakeholders as well as the environment.
Every single employee at McDonald’s is supposed to be aggressive in his or her work functions. They are required to push themselves to the limit to achieve both their personal goals as well as the organizational goals. In addition, the employees are supposed to innovative and exhibit adaptability. Another very crucial element of McDonald’s organization culture is employee decision-making autonomy. The employees at McDonald’s are naturally expected or encouraged to follow self-inclinations and ideas. It such an autonomy that has led to the creation and development of some unique and successful products. The employees are not supposed to simply rely on the decisions and direction of the management. They are supposed to occasionally think out of the box and partake in activities meant for the overall good and success of the organization.
Teamwork is one of the core elements of the McDonald’s organization culture. Every employee is required to abhor selfishness while in the working environment and is supposed to exhibit teamwork in all endeavors. Members are generally required to help each other out whenever problems arise. This teamwork transcends the working environment. Even in the outside world, all members of McDonald’s are required to continue exhibiting the teamwork value.
The other key elements of the culture at McDonald’s are collaboration and social responsibility. Collaboration is distinct from teamwork because it entails cooperation not just between employees but also between the all the stakeholders of the company including the management and the suppliers. In terms of social responsibility, every member of the McDonald’s fraternity is required to be part of the organization’s community development projects and its commitment to safeguarding social welfare of the community.
In conclusion, the unique organization culture has significantly contributed to the success of the organization. Regardless of geographical differences, the culture of McDonald’s remains the same in every single outlet in the world. Every single employee is supposed to forge an identity that is in accordance with the overall culture of the organization.
References
Chernatony, L. D. (2008). Interactions between organisational cultures and corporate brands.Journal of Product & Brand Management, 23(34), 45-54.
McDonalds Case Study: Remaining Relevant in a Health-conscious Society. (2012). S.l.: Datamonitor Plc.
Perry, J. (2002). Identity, personal identity, and the self. Indianapolis, Ind: Hackett Pub.
