Discussion
There are definite rules and ways that the different generations and groups within the marketplace should be treated. Hence, it is essential for the physicians first to conduct a comprehensive study to examine the needs and interests of each group within the market. Afterward, they can configure their offices and schedule their hours in a way that will capture the interests of the different generations. For instance, the Boomers may not appreciate high technology as the N-Gen white collar employees. Hence, the market profile should take into consideration that the Boomers are resistant to changes and the N-Gen workers prefer an office configured with the latest technology and designs (Berkowitz, 2016).
Post 1
Hi Victoria, market segmentation is the appropriate term for how the office should be configured and working hours scheduled. In market segmentation, buyers are classified into sub-groups that share similar characteristics and wants. The aspect enables a healthcare organization to satisfy their interests appropriately and quickly by targeting a specific segment of consumers. The directive of market segmentation is to identify a niche or a marketing mix that matches the expectations of the consumers (Berkowitz, 2016). Hence, if the Boomers are interested in a comfortable, noise-free, and old-fashioned office environment, marketing segmentation will cater to their needs.
Post 2
Hi Andrea, the niche strategy just like market segmentation highlights an individual group of the entire market and tailors the healthcare plans to the preferences and habits of the segment. The society in the case of the physicians presents differences that must be acknowledged. For instance, there is the variation in age, interest in technology, social status, income, and the urge to work. The generational changes in each group will influence the traditional roles they play. For example, the generation X and the N-Gen employees are more likely to become the primary care physicians while the Boomers will become the primary consumers (Berkowitz, 2016).
Work Cited
Berkowitz, E. N. (2016). Essentials of health care marketing. Fourth Edition. Location: Jones & Barlett Learning.
