Beating competition is one of the major aims of marketing campaigns for products. Introducing new brands into the market require aggressive marketing strategies to popularize the product and counter the efforts of established brands. The Life-Check application is very cost effective to the prospective market compared to the available alternatives. The cost of visiting a doctor for checkups makes health assessments expensive that the poor population might not frequently afford. The availability of the app in the mobile app stores such as Amazon, Google Play, and iTunes makes it affordable to all the users. As opposed to other apps, application of the Life-check products are sold in bulk and at reduced prices to ensure that every owner of a Smartphone can purchase the app. We have a higher opportunity for development owing to the high population of the California State, who have increasingly become conscious of their health and increasingly spend on health services. The lifestyles today expose people to different diseases, and California being one of the largest cities in the United States with a population of about 8 billion, the numbers of illnesses are increasing, making the app appropriate for the target market.
We have managed to stay ahead of competition due to our aggressive marketing strategies including limited free subscription of between two weeks to three months upon which the subscribers can purchase the full version of the app. Additionally, upon recognizing the strengths of our competitors as well as the threats we face, especially related to the pricing strategy and managing the profit margin, the company has decided to reduce the prices of the application on premium basis with different customers purchasing the app that suits their health concerns. The prices of the apps will vary according to operating system used by the clients with Mac (iPhone) users ranking the most expensive and Google Play (android) the Cheapest. However, the price variations will be mild to ensure fairness in pricing. Other price variations based on platforms of the Smartphones include Blackberry and Windows phones with cost range between the iPhones and android Smartphones.
We have also realize the challenges that our target market faces, especially related to health information, health habits, and lifestyles, which are some of the leading causes illnesses in California. Therefore, the app has been developed with a tutorial that educates the users about wellness programs including the aforementioned health components. Through the program, the clients can insert their demographic information such as age, gender, weight, and activity to determine their personal diet. Additionally, the program helps with information related to reducing the blood glucose levels as well as avoidance of unnecessary fats intake.
In order to maintain our brand and increase our market share, we need to ensure that our product is unique and meets the needs of varied customers. A unique product considers the demographic factors of segmenting the market including the age, gender, social statuses, and tastes and preferences. As a unique provision of the app, the company offers its clients a lifetime warranty upon the purchase of the app. We also link the users with their nearest medical facilities to seek for further advice from health professionals such as treatment or health education. Even further, our app is compatible with Bluetooth accessories such as he Bluetooth file transfers found in most app stores. Most of the funds to facilitate the marketing plan will be retrieved from the proceeds of the sales of the product made in different markets. The initial funding will come from the shareholding capital.
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