Baby boomers as lucrative marketing
The birth rates after the Second World War were high, and they were known as the baby boom whereby, United States had an estimation of 77 million babies. The large increase in population contributed to increasing in demand for consumer products and hence leading to post war economy. The baby boomers had a significant impact in the economy resulting to focus on marketing campaigns and simulation of business plans. Therefore, they have attributes leading to lucrative marketing as they initiated to development of different marketing structure. They helped in the development of marketing that played a part in wealth creation for both buyers and sellers in the economy.
Understanding baby boomers shopping and their market interaction, marketing researchers introduced products target. Baby boomers current age is at around 50s and 60s years and hence the tactics used are different. The products presented in the market depend with the baby boomers interest. According to their ages, their interaction with the stores and shops depends with availability of products meeting their needs. The connection focuses on understanding their shopping criteria.
In appealing the baby boomers, marketing research have been used to provide them with information concerning stores and products. Advertisement in marketing the products and stores provides them with the information regarding their location. The major concern is having appropriate products and designs of the stores that are attractive to their current age. Focusing on an appropriate channel in provision of information needs to be addressed to attract baby boomers in different stores and products. Online services are more likely to attract baby boomers as 71% gets online daily. The relation of baby boomers era and current marketing guides in research of the products that are appeals to them.
