Business Planning
1.0. Introduction
The writer aims to set up a real estate marketing company to deal in marketing and advertising services for diversified types of residential and commercial projects. It will be a medium sized business entity with its branches in five different cities in the USA. There will be five regional directors and each of them will maintain one of its regional offices. All of them will be connected to the head office through a tightly centralized mechanism. Set of services aimed to be provided by the company consist of brochure designing, leaflet designing, hoarding, billboards, media campaign, etc. The budget allocated for this business as a startup is three millions US dollar.
2.0. Mission Statement
“Mountainous (supposed name of the company) is a leading name in the real estate marketing aiming to promote living standard in the region. The company sets out to deliver highly affordable real estate marketing services adhering to the highest level of social responsibility that serves as a base for its credibility.”
3.0. Competition
The company is faced both by direct and indirect competition. Indirection competition comes from the companies offering marketing services in general (with no specialization in real estate marketing or any other category). Some of the direct competitors include Real Estate Maximums, Century 21, Keller Williams, and Coldwell Banker (Sebayan, 2015). It is important to note that these rivals target international market with their luxury services, while the company will target middle class residential and business opportunity seekers by focusing more on affordability (unexploited and unmet needs). Hence, Mountainous Marketing Network (MMN) will mainly compete on price.
4.0. SWOT Analysis
SWOT analysis for the intended business is provided below:
5.0. Conclusion
The writer has planned to compete on price and target unexploited segment i.e. middle class real estate customers. Furthermore, all the efforts of the company will be directed to maximize customer benefits, while maximization of profit will be of secondary importance. Hence, the company will be able to win the trust and loyalty of its potential middle class customers that will be source of attraction for some of the well reputed real estate construction companies to come into contract with MMN for the marketing and advertising of their low cost residential and commercial projects. Furthermore, the company will utilize the latest technology (i.e. scanners, printers, computers, etc.) for its printing and designing services to ensure competitive level of quality. Furthermore, it will also have a fully fledged and highly visible official website. Thus, Mountainous will stand out in the competition.
References
Desai, V., & Potter, R. B. (2014). The companion to development studies. New York: Routledge
EY. (2015). Middle class growth in emerging markets: Hitting the sweet spot. Retrieved April 7, 2016 from http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets%20
PWC. (2016). Emerging Trends in Real Estate. Retrieved April 7, 2016 from http://www.pwc.com/us/en/asset-management/real-estate/assets/pwc-emerging-trends-in-real-estate-2016.pdf
Sebayan, D. (2015). The 10 Best Real Estate Agencies. Smart Asset. Retrieved April 7, 2016 from https://smartasset.com/mortgage/10-best-real-estate-agencies
