ModCloth is an internet store of the vintage clothes and accessories. It has been found, for fun, by two students as the second hand vintage outfits web-sale. With a growing popularity of ModCloth website, the hobby begins to look like a real business and requires the investments. The pouring of money into the business allows the collaboration with the designers who produces vintage-inspired apparel. ModCloth starts to offer to its customers both vintage clothing and vintage-inspired clothing. In 6 years ModCloth grows into a 200-person company and 600 percent per annual growth.
An emotional connection with the customers is the key strength of the company. A shopping experience in ModCloth becomes a fun for a client. Each product in the store comes with a quirky name, along with a colorful description. Being a member of special “Be a Buyer” program, ModCloth’s customer is involved not only in the sale process, but can influence on a choice of a supplier. Besides the website ModCloth is highly present in the social chains, has its own blog. The creative staff fills this media not only with the catching and useful information, like recipes, movies, and other everyday items, but also conducts the challenging competitions between the readers with the monetary rewards. An advanced IT infrastructure enables ModCloth to fulfill the orders expediently. The competitive pricing is the additional plus for the company.
ModCloth covers only one market segment – vintage clothes for 18- to 32-year-old women. If this company expands the horizons, it can earn more and ensure its existence in the case of an interest lost to the vintage product's popularity. The internet advertising limits the audience only to the constant customers. The marketing campaign in the printed media can attract the new customers and add a recognizability to the business.
Vintage is ModCloth’s God. The vintage idea, the idea of something very touching, romantic and pleasant, original and unique is the core ModCloth’s product. The actual ModCloth’s product is a full range of vintage and vintage-inspired apparel products for women including dresses, tops, bottoms, outerwear, swimwear, shoes, and intimates. If a vintage oriented, or non-ordinary, person is looking for anything, he should turn to ModCloth store. ModCloth provides a very attractive mix for not only outfits and accessories, this store presents the inspiring ideas, clear shopping and emotional connection.
References
ModCloth. Modcloth.com.
Story by ModCloth. Blog.modcloth.com
