The Hollywood wax museum is located in Los Angeles at 6767Hollywood Blvd, Los Angeles, CA 90028, United States. The phone number of the museum is +1 323-462-5991. The museum operates from 10.00am-12.00am, 365 days a year. The museum is located on the well-known Hollywood Boulevard along the renowned Hollywood walk of fame. It is the leading wax museum in the United States. The museum has operated for more than 45 years. The same owners have owned the museum since opening in the year 1965. The reason the museum is very productive due to the celebrity figures that are figured in the museum. Icons and celebrity have been recreated so articulately that a person may think that the figures were real.
The museum was renovated in 2006 where a new neon sign containing 1,532 incandescent light bulbs was erected together with 1,189 feet of neon. These renovations were done in honor of the museum's 40th anniversary. The figures of the museum change regularly due to the increase in an number of celebrity and icons that are emerging every day (National Recreation Association, 1919). The figures have also improved compared to the past, and when a person takes photos with the icons, they seem very real as if they were there when the pictures were taken. There are about two to three million people who visit the museum every year. These visitors include celebrities who come to visit the museum to see their own likeness in the figures that are made by the museum; “these events are designed to celebrate culture because they are planned by people within the specific culture, but they are designed for everyone regardless of race and ethnicity” (McLean & Hurd 2011, p. 195).
The museum is not only a national attraction, but it is also a worldwide tourist attraction and the owners of the museum get many proceeds from the Hollywood wax museum. The disabled people are also accommodated by the museum as they have provided access points for persons who are disabled. This means that they can ably access all areas in the museum. The Hollywood wax museum is accommodating and does not discriminate on any person. It has been said that recreation in the museum or others recreation places is therapeutic and rehabilitative to disabled people. Reason being they are able to exist in the world other people are living in as they can enjoy the same commodities as people who are not disabled(National Recreation Association, 1919). The Hollywood max museum having such a good scenario and access points for disabled people shows that they want to benefit the community. Reason being having such places to visit enriches the quality of life. People enjoy their life and feel like they want more from life than they already have at the time.
The Hollywood museum offers a variety of services that entertain persons from the age of 12 and below and from 12 to 65 years of age. Therefore, the museum is very accommodating, and when a person wants to see a star regardless of their age, they can see one in the museum depending on their preference. On entering the museum, a person can see that the lighting of the place is very great, and the figures are well presented. The first room has a set of figures of actors in a cocktail party, where a person interested in taking a photo with the figures can, as they have been placed in a premeditated way that makes it easy for people to take photos.
Figures of Angeline Jolie, Christian Bale, Jude law and Robert Downy Jr are among the figures in the first room. The other side of the room has figures of Hugh Jackman, Tom Cruise and Samuel L Jackson. As a person goes deeper into the museum, the rooms become darker and spooky as if a person is in a carnival. The feeling of being in the museum is intriguing, and a person wants to know more. The visit in the museum was very appealing, and I appreciated everything that I saw in the museum.
Recreation places are very important to the community as they serve a very significant role. Firstly, they help in enriching the life of people as they show people that they require more than they have and for that reason, they work hard to make sure that they visit the most attractive places like the Hollywood max. They also promote personal development in that they help the children, for instance, to learn in a good environment and understand the wonders of the world. By so doing, the recreation activities help people to reach their complete potential, which is very important for every human being.
Recreation places such as the Hollywood Museum ensure that the community is beautiful, and a wonderful place to visit. For instance, by having the museum in Hollywood it allows people to interact with celebrity in a personal level because the celebrities often visit the place and they are also able to interact with their admirers and people whom they have mentored over the years. The local attractions are not only beneficial to the people who visit the areas, but also for the administration of the states. This is because they are able to great proceeds from the visits by tourists. Recreation areas have also proved to have a very beneficial impact in youth development because they mentor the youth in one way or another when they visit recreation places. Reason being as they see diverse talent that is exhibited by the figures and celebrities.
The Hollywood wax museum has done well for itself because it has been there for over 40 years from the time it was founded. The marketing strategy of the museum is through their website where they also sell their tickets. Renovating the museum was also, another strategy to market the museum and by putting the lights and a new sign it showed that, they were attracting more clients and more visitors to the market. The museum also gives free tickets to deserving clients and coupons to others when they are promoting the museum (National Recreation Association, 1919). The amount of people who visit the museum in a year shows that the museum is a good tourist attraction both local and international. For that reason, their marketing plan is not, the museum beautifies Los Angeles and makes the place attract many visitors.
According to the research done on the benefits of recreation places, it shows that the museum plays a key role in shaping the lives of the people who visit recreation places. Reason being people get to know and understand more than they have an experience new things in life. The age that the museum serves is reasonable as it accommodates every person in society who can be able to interact with other people who visit the museum. By serving people below and between the age of 12 and 65 years, shows that the museum has a huge number of the population that visits the museum each day. This is a good marketing strategy because the age limit of the museum is not very restrictive. Additionally, the operating hours the museum is reasonable and even people who work at night can be able to access the museum because it opens until 12 am in the morning. With such opening hours, it ensures that people can access the museum any time during the time stipulated.
The marketing strategy of the museum is not the best even though they give people coupons and sometimes-free tickets to visit the museum. The museum needs to include activities that are done or are to be expected in the museum. The museum does not have much the history of the museum is very short as provided in the website, which does not give all the details that are required to know about the museum. Therefore, the founders should ensure that they give adequate information to their visitors who visit the website to see what they offer, “these programs and events are promoted as learning experiences for the community” (McLean & Hurd 2011, p. 195).
In conclusion, the museum gave me a new perspective on various types of museums from what I initially thought should be or should have inside them. Therefore, I got a clear understanding and knowledge of the area that I live in, and I appreciated the recreational visit as it enriched me to look life differently. I would recommend that the museum improves on their websites to show detailed information about the history of the museum and activities that the Museum offers.
Reference list
National Recreation Association. 1919. Community recreation: suggestions for recreation boards, superintendents of recreation and community recreation workers. New York City: Playground and recreation association of America and Community Service (incorporated).
McLean, D. and Hurd, A. (2011). Kraus' Recreation And Leisure In Modern Society. Jones & Bartlett Learning
