Company Relations with Customers
The chapter focused on how to create a significant and professional bond with a consumer base so that the company will be able to continue running. Bonds with costumers help the company continue to run because they keep the company’s costumer service up, and force the firm to keep adapting to today’s culture. The costumer evaluates the costumer service and these efforts made and if they are what the costumer wants, they are less likely to switch to a different brand. At this point, the firm and the consumer are bonded. However, it is sometimes best for the firm to leave a consumer depending on the situation i.e. the consumer is not always right.
Many businesses have started to bond with consumers using fast-lanes, as well as self-checkouts. It is a form of customer service, as well as an acknowledgement that the business is aware of the fast-paced culture we live in today. Today, fast-laning is almost demanded in any business, grocery store, or shopping mall because customers who have few items have begun to believe they are entitled to quicker service; these consumers also believe with fewer items they are in a bigger hurry and should not be forced to stand behind consumers with forty items because of bad timing in a line . Giving consumers fast-lanes and self-checkout lanes show firms trust their consumers not only to counts, but understand this desire, and making the option available relates to the course topic because it shows an attempt to create a firm-consumer bond.
Works Cited
Fast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand. April 2015. <http://eyefaster.com/fast-laning-the-shopping-experience-that-consumers-are-growing-to-love-and-starting-to-demand/>.
