Sample Essay On Poiret’s Modernism And Logic Of Fashion

Poiret’s rise to prominence in the modern fashion and arts industry was catapulted by several factors, which he made in the best interest of his target market. These decisions propelled his fashion design industry to higher notch, and transcended his business to a different level of success. This essay is based on reiterating key arguments of Poiret with regards to the success of business in the modern fashion doll.
The concept of genuine reproduction triggered Poiret’s designs a notch higher as his designs were marked at the epicenter of originality. Due to the originality of his designs, most of his apparels appealed to the high end market, thus making him tap the best out of the market that was slowly embracing modernity. The largeness of his market before the world war was mainly built on trust of originality, and no matter what it would cost; the high-end market built this trust. On the other hand, designers such as Dechump relied on ready-made clothes, and appealed to all markets; this became a target for counterfeiting thereby fading their value in the market after a short while.
Another point that signified Poiret’s success in the fashion industry was attributed to his striking innovations that saw him advertise his dresses and fashionable products as works of art. The fact that Poiret was an artist added value to his advertising strategy, and thus promoting his apparels in this manner allowed him to interact with the market, which so much liked the inspired a larger following to his fashion. Therefore, the deployment of the arts techniques allowed Poiret’s fashion to hit the pinnacle of the mainstream market, which further accelerated his sales to both the American and external markets.
Therefore, Poiret’s main arguments and eventual success in the fashion industry was triggered by his ability to self-advertise his clothes and other design apparels through the art exhibitions. Besides, he rose to success due to his ability to define the difference between reproduction and originality, where his clothes exhibited an originality status and appealed to the high-end market.