Sample Essay On Reading Summary

Reference: Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Thesis statement: By exploiting opportunities to provide the needs of the public, public sector performance can be improved.
Summary:
- Society is the main focus for any public sector.
- It is through the public sector that the wants and needs of the society are satisfied.
- Rendering of services that are not provided by the private sector at minimum cost to the society is the principal aim of the public sector.
- These include building roads, providing security, health care services, and learning infrastructure for the disadvantaged in society.
- In exchange for these services, the society is expected to provide a small fee in form of taxes to the government.
- Marketing provides a platform for the public sector to meet society value and satisfaction, as to private sector that meets customer needs.
Other reading
Reference: Proctor, T. (2007). Public sector marketing. Harlow, England: FT Prentice Hall.
Thesis statement: Creating value for stakeholders by enhancing the role of marketing in public organizations.
Summary:
- Improving public sector performance is of importance to any society due to the changing society dynamics.
- There is need for government to act in a socially responsible manner.
- A point of criticism is the rigidity and inflexibility linked to the public sector because of the excessive rules and bureaucracy experienced in most government organizations.
- However, it is argued that public sector is unique and different from the private sector.
- The system that works well for the private sector does not necessarily work the same way for public organizations.
- Marketing play an important role in providing a planning platform for the public sector in delivering needs and value satisfaction to the society compared to private sector that focus on providing customer satisfaction.
- Public sector can benefit by adopting the marketing strategy in problem solving.
Application: Embracing a culture that is based on a philosophy of vision, creating and communication of values can improve the quality of public sector service delivery.
References
Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Upper Saddle River, N.J: Wharton School Pub.
Proctor, T. (2007). Public sector marketing. Harlow, England: FT Prentice Hall.