Sample Essay On Recommendations For Starbucks In Sustaining Competitive Advantage Over Time

One of the main strength of Starbucks over the other coffee business is the use of mobile technologies in reaching to customers and to make their services as fast as they can. They also provide large amounts of investments in technology in order to sustain their annual growth. In order to sustain their competitive advantage over time, Starbucks should develop or improve the use of their mobile application such as for accommodating the customers, for the ease of ordering drinks or reserving seats, or for decreasing the time for the payment process. In this process, the Starbucks could acquire more customers due to the ease and convenience. This strategy could also increase the efficiency of service and remove the waiting time of customers in stores. The mobile application which could be accessed to smart or android phones could be a good strategy to sustain their competitive advantage over their competitors.
The improvement of the mobile application of Starbucks could also be helpful in maintain the existing customers through the integration of a loyalty program. In this mobile application, the Starbucks could improve or enhance the loyalty of the existing customers by acquiring benefits from the loyalty program for using the mobile application. The addition of the home delivery service using the mobile application could also be helpful in maintaining the loyalty of their existing customers. In addition, it could also improve the accessibility of the Starbucks and help in acquiring more customers which are away from the store. Lastly, the mobile application could also be a good strategy for advertising the company and help in improving the marketing techniques. In general, Starbucks should continue and improve the use of their mobile application.