Individual idea
Individual idea
One can start numerous potential businesses from home or it can be based from home office. When thinking of numerous recipes you can concoct, you will get the best job you love. Home bakery makes one work at the comfort of one’s kitchen. Baking is a tradition, hobby and starting a home bakery is a sure worth of fear of unknown outcome. It requires the person who is willing to take up the risk, work and be ready for the sweet ending. The case of the home bakery is potentially enjoyable. It needs the good business plan for it to be successful including more information about the marketing structures.
The dream of starting a bakery business can become reality with a little bit of dedication and hard work. Not everyone knows how to cook the sweetest and tasty cakes, but with your little skills, the utensils and small delivery store, one is set to start showing clients how sweet and tasty the cakes are ("Radical Ideas, Practical Action" 2015, p. 249). Anybody with the passion of cooking baked foods can start the flourishing business based on the goals set. Notably, starting the business at your home will cut the operational costs hence, giving the business the best base to be successful.
Royal Home bakery is ready to consistently supply the foods to all of its customers on time. It will offer different types of the products with diverse taste that are all of high quality, the products will be sufficient with the best packaging style in town
Need or challenge
There is the need for other kinds of food products with the different quality and tasty around the town, schools, colleges and restaurants. People are used to the routine taste of the regular cakes; they have the same taste always. The supply of the cakes is also minimal and there is significant need to supply more cakes to sustain the demand in the market. The constant growing populations have high demand of foods daily ("Radical Ideas, Practical Action" 2015, p. 249).
The requirements of starting the home bakery are many but it is worth due to its profitability. The legalities like the health department need to be given full description of the business including the objectives and goals. They will access everything from the storage facilities to the equipments used, look at the prepared goods and the ingredients stored. Furthermore, licensing and certification are other permits that should be considered including food safety certificate.
The cost is another challenge that requires consideration before commencing the business. It covers the costs of the initial and the ongoing expenses. It is covered in the business plan and includes the set goals, the market efficiency and the set goals (Davis 2011, p. 21). The starting costs include the purchases like the utensils, banking sheets, baking ingredients and other available resources.
Market
The target market is the major determinant of whether your business will fail or flourish. The majority of the targeted populations is the high school students and young children. The population is in dire need of muffins, cookies, cupcakes and bagels. The bakery outlets to the stores and to the schools should be made available for the consumers to choose. Ideally, the bakery should be differentiated.
The offices and the cooperate buildings are a target market that should be identified. They normally have the meetings in the afternoon and in the morning hours that normally requires more caterers. Food is social in nature, thus it increases the choice for the demand for the snacking options at the meetings (Davis 2011, p. 21). Therefore, this is a big catering market and the snacks should be properly delivered on the proper serving trays for easy assorting and sharing.
The schools can provide a ready market, especially during school events. The fundraiser events, class parties, ball games and PTA meetings to the School holidays provide the best opportunity to sell more products ("Multicultural Entrepreneurship" 2006, p. 243). The college students love taking breaks and often they take refreshments along with sweets and buns. Catering will be the best service to advertise, or example, the campus group events, birthday celebrations. Most professors will tend to provide breakfast during the exam week and the college students will likely meet the other students. Here, the demand for the cupcakes, brownies, and cheese cakes will tend to be high.
The restaurants can provide the big markets because they require family-style dinners sometimes. The restaurants want the family run business like which will stick with the home style trend and the dessert options. They view baking as a waste of time, space, money and labor ("Multicultural entrepreneurship" 2006, p. 243). Hence, they find it cheaper to buy the baked food from the baked foods from the home bakery, that way; they will be promoting your local business by providing demand.
Lastly, when the Royal Home Bakery has established well markets, then the next marketing strategy will be utilizing the technology to advertise the bakery and its products to attract large market. The use of websites and the face book page will market the products to reach many people around the town. The online purchase of the products also will increase the demand of the products, hence; it increases the market and profitability (Kerin 2006). Posting instagram pictures of the available products and tweeting the upcoming specials with the Royal as the hash tag updates the clients and attracts new customers. Advertize the social media links on the menu so that the clients know when to get informed about the new favorite’s products.
Business
The business starts after receiving all the licenses, the certificates, and passed the required health inspections including the food safety courses. Notably, determine the costs and plan your spending while making sure that the kitchen is well updated with all the required equipments. Now the business is ready to start officially by selling the goodies to the customers. Start scheduling the pickups and placing the orders and it is also significant that the goods are not presented for the marketing and pictures but also packaging in the desirable fashion. The customers who receive the cupcakes, pies and the cookies in an eye appealing way will get attracted (Kerin 2006).
The workers need to be regularly paid and the number of workers should be increased depending on the demand of the Royal Home Bakery products. Increasing the number of the delivery stores means that the workers should be increased. Notably, the online request of goods requires that the workers should deliver the requested on time. More online requests need more workers to deliver the goods on time.
Competition
The Royal Home Bakery opportunities looks great, therefore, the competition is also though. But most of the success to be achieved will be through the perseverance, the magic ingredients and the little luck. The local business tends to produce the same products and they have dominated the market for long. Therefore, the competition is stiff and Royal Home Bakery requires the new strategies of tackling with its sales to fit into the current market.
The competition may arise from the schools, colleges, and restaurants. Some restaurants prepare their cakes and they may not need the home baked foods, the same restaurants can supply the backed foods to the schools since they are capable to prepare. Also, most colleges nowadays, especially those carrying home sciences courses have ability to prepare the baked foods and supply it to the college population (Jance 2013 p. 415). Hence, it gives enough competition to the Royal Home Bakery.
The thorough market research established can at least save the bakery from collapsing. Before supplying to any school, restaurant or any college, there is a need to understand comprehensively about their supply, this will avoid too much competition. The quality of the products will minimize the competition in the market (Kerin 2006). Royal Home Bakery will develop the niche like the unusual pastries, and stunning cakes which will help in building the loyal customer base.
Can you do it?
The business is very lucrative from the look of it, there is a large market around. People around require the delicious foods with different quality and with different packaging. There are many customers in schools, in colleges and in the restaurants who are in demand for the home made goods.
The costs of starting the business are very minimal since it is carried out at the home. No rental fees are required for the business to kick off. Obtaining the permit is also easy and once the business has started, there is no other permit required apart from the license (Jance 2013 p. 415). The work is very simple and the profits made from it are very large. It motivates one to work even harder to achieve more. Comparing the costs of starting and running the business with the overall output makes one to have a great motive to start the business.
References
Davis, D. D. (2011). How to start a home-based bakery business. Guilford, CT: Globe Pequot Press.
Jance, M. (2013). The Bakery. Journal of Business Case Studies (JBCS), 9(6), 415. doi:10.19030/jbcs.v9i6.8187
Kerin, R. A. (2006). Marketing. New York: McGraw-Hill/Irwin.
Multicultural enterpreneurship. (2006). Enterprise: Entrepreneurship and Innovation, 242-282. doi:10.1016/b978-0-7506-6920-7.50014-8
Radical Ideas, Practical Action. (2015). A More Inspired Approach to Business Growth, 248-250. doi:10.1002/9780857086556.part4
