The United Nations World tourism Organization plays a significant role in promoting tourism worldwide. The organization is the leading international promoter of tourism as it gives various blueprints and guidelines pertaining to tourism, without its support, countries will not be able to realize substantial proceeds out of tourism (UNWTO, 2016). Even though there are other bodies charged with managing tourism all over the world, it still remains the mother of tourism due to its prominence in the field. The organization plays its right role just as highlighted by Professor Charles in his article on Principles, Practices and Philosophies on tourism. According to Professor Charles, tourism is something which needs close scrutiny for a country to gain socio-economic benefits from it (Charles, 2013). These guidelines are in line with Dr. Joseph O’Leary’s lecture.
Just as expected, the United Nations World Tourism Organization offers the much needed leadership of tourism across the globe, the organization not only support the sector in rhetoric but also places funds at their dispensation (Lew, 2011). Apparently, the organization also plays the role of administering advanced knowledge on the best practices on tourism globally. Nonetheless, the organization has been agitating for the implementation of an ethical code of conduct that pertains to tourism, through it, it wants various guidelines to be effected in the sector. The primary objective of this code of conduct is to ascertain that every country gets the maximum socio-economic benefits from tourism (UNWTO, 2016).
Although there are various institutions across the globe pertaining to tourism, their functions are of much importance; moreover, their duties are not repeated since the UNWTO manages tourism from a global perspective, while the other institutions carry out their activities regionally or nationally. These institutions are well coordinated as they are viewed to be headquartered by UNWTO; furthermore, the institutions have representatives at UNWTO. As per the guidelines of UNWTO, tourism is not supposed to be biased on the level of a country’s development, all countries are given an equal opportunity to prosper (UNWTO, 2016). When something pertaining to tourism arises from the UNWTO, its communication down to the relevant institutions worldwide.
References
Charles R. Goeldner & J. R., (2013). Brent Ritchie. Tourism: Principles, Practices Philosophies. 11th Edition. James Wiley and Sons Publishers, New York. NY: United States of America.
UNWTO (World Trade Organizations).( 2016). UNWTO Tourism Highlights. Who Are We? UNWTO. Retrieved April, 28, 2016.
Lew, Alan A. (2011). Long Tail Tourism: New Geographies for Marketing Niche Tourism Products (PDF). Journal of Travel & Tourism Marketing 25 (3-4): 409–419.
