Sample Essay On Short Case Study Analysis

Appendix Zappos Business Information Zappos is retail online store that sells shoes as well as other clothing items and accessories. It is an independent entity of Amazon.com. Zappos began operations in 1999 by Nick Swinmurn, and was acquired by Amazon in 2009. Tony Hsieh has been with the company since 1999 and is the CEO. The company headquarters is in Las Vegas Nevada. It employs over 1500 people and reported gross revenue of 1 billion USD in 2009. The company website is zappos.com.
Customer service team operates 24 hours a day, 7 days a week. Teams provide phone service, email, live chat, and Twitter. Coaching/Goals serves Zappos employees known as family members. Employees attend goal workshops. There is a goals coach. After 30 days, the Goals Department celebrates employees who obtain their goals at a lunch. Recruitment is based on culture assessment. Recruitment determines who is hired or not.
Onboarding is the program for new hires. It consists of a four-week training program. Everyone goes through the four-week program to ensure cultural conformity. The four-week program is technical and culture training. Direct Marketing promotes website. This department services Direct Partnerships; Associates / Affiliates; Paid Search; Shopping Engines; Display; Email / Customer Acquisition; Product Listing Ads; and Search Engine Optimization. Pipeline/Training is based on the Zappos’ philosophy of promoting from the ranks. This ensures adherence to Zappos’ culture. The Pipeline was established in 2009.
Benefits and Wellness navigates the Road to Wellness by offering healthy activities such as Company Sponsored 5K; organized outdoor activities; Endurance event participation and reimbursement; corporate challenge; On-site fitness center/classes/challenges. Based on 2013 Zappos Insights, Inc.