McDonald’s has begun using social media as a means of targeting the millennial generation. The millennials are today’s business gold mine with many corporations crafting their services and products to cater to their needs. The directive of McDonald’s is to find out what the millennials think about the customer service and goods provided by the company. According to Dow Jones (2016) from the Fox Business Journal, you will find McDonald’s employees tacked away on their computers crunching information and responding to tweets on social media. This essay examines how social media influences the marketing practices at McDonalds’.
Feedback from consumers is a critical factor in the marketing process. As the firm sets out to cater for the needs of the customers and advertise their services and items, it must take into consideration the perspectives and ideas of the buyers regarding the commodities. Social media has become a useful way of acquiring consumer feedback for corporations such as JetBlue Airways Corp, Starbucks, and Zappos. McDonald’s is following in the footsteps of these companies to derive the benefits of social media (Jones, 2016).
Two years ago, McDonald’s did not have a consistent and accurate way of responding and tracking what millennials, who are avid users of the internet, were saying about the firm. For this reason, the corporation lost out on opportunities to market their brand online for the two years. The company relies on the sales and the expansion of the consumer base as metrics for social media effectiveness. Social media has enabled McDonald’s to attain significant success with their young customers since they started using it. Additionally, the company’s sales have risen in the last quarter. Hence, to keep the social media campaign going, McDonald’s has ensured that the responses they give consumers are tailored according to their grievances and messages. The corporation depends on social media influencers to spread the word on Instagram and Facebook (Jones, 2016).
Reference
Jones D. (2016). McDonald's Turns to Social Media to Draw Millennials. Fox Business Journal. Retrieved January 31, 2017 from http://www.foxbusiness.com/markets/2016/10/13/mcdonalds-turns-to-social-media-to- draw-millennials.html.
