Introduction:
Stakeholders are the pillars of any project. The analysis of this important aspect of a project helps the organization to identify information for evaluation and assess stakeholder information in order to create relevant policies or design the inherent activities of the institution. There may be two implications of the results thus generated; a general implication because of the broad understanding of required change or specific information on prospective concrete steps that may be suitable for the present scenario (Case.edu, 2015). Stakeholder analysis thus facilitates the planning, implementing, evaluating and managing functions of an organizational and a project.
In the health care system, there may be even tools available however stockholder analysis provides a holistic view of methodology uses for the various stakeholder dimensions. These dimensions may be related to the networks, positions, correlations, influences and interests that may relate to a specific purpose that an organization is seeking. Thus, we may say that this analysis is a systematic approach to generating relevant and useful information about the main players in the business; the organization and the individuals who make up that business. The main purpose is to understand the influences crated and the impact of the same on the values, intentions and finally behavior and the interrelations involved. They assist in the decision-making process for effective implementation.
Stakeholder analysis:
The stakeholder analysis for the healthcare project identifies the following broad types of stakeholders:
Patients, Consumers, Care receivers and Organizations for advocacy:
This is the stakeholder segment that is directly associated with the research and other functions carried out in the health care project. The situation which is addressed by the services of the health care program is related to this segment. The concerning aspects of illness, the most differential treatment features, the easiest understandable features and actionability of the same are the aspects that may be relevant to this group.
Institutions of health care like Hospitals, clinics and similar medical and other associations:
Many of the decisions of health care comprise of choice structures influenced by the various institutions which act as providers of health care. The deep understanding of the problem in the market scenario is the reason why their opinions in the project management matter for a sustainable period of time. They are also the sources of aspects which encourage a self-supported decision-making process at the organizational level.
Health professionals of Clinics and the associated parties:
The center of decision making in the medical sector is around the clinicians. All patient-related concerns are well known to this group, and thus they become great analysts of the same. Enhanced recommendations are received from relevant information collection.
Healthcare fraternity and affiliates of the industry:
The treatments and equipment used in the project are well assessed by the manufacturers, and they have extensive information regarding the same.
Policymakers for the Health sector operating at the State or local levels:
The rationale behind certain policies and procedures working well and not working well is based on the way in which the policy makers look at it. They have clear evidence regarding the comparative analysis of the available alternatives. The planning of programs concerning public health, designing of insurance treatment including the initiation of the advocacy programs wellness is all maintained in the perspectives of various health sector policy makers.
Researchers and research organizations working in the Healthcare sector:
There are multiple sources from which data may be collected to create meaningful information, and these sources are well known to research bodies.
Procurer and spender parties like private/public insurers and employer community:
The coverage provided through the private or non-private procurer of health care projects are the major role players in the decision shaping process. These decisions may relate to diverse areas such as diagnosis and choices of treatment. The contradictory proof existence scenario is well explained by these parties along with new advancements in the business industry related to technology and others. The input-output impact is also well assessed by this segment.
Shareholder categories:
Based on the risks and opportunities related to each of the shareholder parties, there can be four types of identified shareholder groups (Stakeholder Guide 2014, 2015).
Problematic Stakeholders: These are the ones which usually have opposition and comments regarding the various programs and activities or the project. They are of value as they point out gaps and are troublesome because of their problem creation nature.
Antagonistic Stakeholders: They are the ones who try to make a fuss out of every issue. These should be sidestepped as far as possible and if present, should be handled with care as they can spread a negative word of mouth.
Low Priority Stakeholders: These are low valued stakeholders who may not be given so much of importance to keep them satisfied.
Advocate Stakeholders: These are the ones who speak well of the Company and are empathetic in nature. They are the real ones who build goodwill for the Company through positive word of mouth.
Communication Plan Strategy:
The communication plan related to the project should consider the following scope:
Linkage of resources of communication with the policy approach of the project.
Use of wise and effective use of limited communication resources in a given frame of time.
Preparation of a contingency plan to weigh unanticipated opportunities as well as the potential of an emergency.
Avoidance of insufficient planning and unwanted results.
There should be a highlight of the key aspects of communication in any business. These aspects may be prompt information to the target group regarding any emergency of public health, public cooperation acquisition along with the efforts for surveillance and epidemic control, higher persuasion for healthy behavior adoption, improvement in health care professional associations and networks and the strengthening of present media and other links (Naccho.org, 2015). It also involves keeping a simple message flow with consistency feature to customize audience taste, coalition formation to keep strong associations and facilitation of a policy change in any of the aspects of the organization and increase in the urge for necessary groups to learn the change.
The main processes of a great communication plan are thus summarized as defining the underlying concept, creation of an all-embracing approach which is in relation to the position of brand, preparation of messages, development of products for communication, crisis and emergency planning, evaluation of initiatives of communication and improvement of these initiatives.
Conclusion:
Thus, there are many goals for which a given health care project strives. A substantial increase in the number of users of the products and services promoted by the health project is an important assessment. The other objectives may be to develop and establish a system for the deployment of improved policies of the organization. Cost effectiveness is also another important factor. Organizations do all these activities to necessary satisfy the needs and concerns of the stakeholders. The satisfaction of this need and many other concerns should be well communicated to this group through a concrete communication plan. A stakeholder analysis provides an opportunity for this assessment.
References
Naccho.org,. (2015). Communications Planning | NACCHO. Retrieved 26 July 2015, from http://www.naccho.org/communications/hd-communications/planning/
Stakeholder Guide 2014. (2015) (1st ed.).
