Introduction
Human being has been using communication to pass messages and ideas. To effect this, human beings have put in place various media that support their interaction. In this respect, the invention of phone communication has helped a great deal in shaping human communication (Sweeny, 2009). Importantly, there has been transitional change from the use of landline to mobile phones. According to Research In Motion (RIM), BlackBerry is one of the mobile phone companies that has done well in the communication industry. The company has launched several versions of handheld phones, notably, oblong that contained features that were so impressive. In fact, using the device in receiving mails seemed faster than doing the same on a personal computer. With its robust performance, it attracted the market. Many people bought BlackBerry due to its outstanding feature and performance. According to the company’s records, the company that was formed by the duo Mike Lazaradis and Doug Fregin took almost twenty years to flourish the market. Jim Balsilie later joined the two and become the chief executive officer alongside Lazaradis. In 2009, the company became the renowned producer of the smartphone that captured almost half of the global market.
Success and Downfall of BlackBerry
In approaching the market, the company was unique in presenting the phone features that met the tastes of the customers in the market. With its speed in downloading files from the internet, many users preferred it compared to personal computers (Sweeny, 2009). In other words, the phone had aesthetic features with digital real music that appeared friendly. During the same period, the internet use was growing higher making blackberry one of the best option. In addition, the release of Z10 and Q10, which had standard operating system, made the company go viral in the market. It later changed its name from RIM to BlackBerry. However, after the release of the first iPhone, the challenge that indicated the beginning of the downfall of BlackBerry was when Verizon asked the company to produce a touchscreen device but failed. Verizon then gave the contract to Motorola and Google that did it in its place. Another blow befell the company when the prominent CEO Jim Balsilie quit the company in 2012 (McNish & Silcoff, 2015). He closed all the ties with the company after Lazaridis opposed his plan of adopting the instant messaging service in the devices. Lazaridis only favoured keyboard devices against the launch of 10 instant messaging service devices. The constant disagreement in the company has been escalating leading to the total collapse of the company.
What the Company Would Do to Recapture the Market
One of the things that destroy many companies’ progress is lack of good communication. The moment leaders cannot agree on what they should do, the company is doomed to fail (Chesbrough, 2013). For instance, smartphone companies like Tecno and Samsung have gone a great scale in supplying the market with devices that are more standard. In this precept, it has to be more robust in doing more research and identify what the customers like. They should then go ahead and make their products unique and more4 appealing than what currently exists. They would consider producing smart phones that can be tracked when lost in order to solve the problem of people who steal these devices from other individuals. The market still needs many solutions that the smart phone would do. They can come in to fill the gaps and regain reputation that they lost.
Effects of Evolving Industry to BlackBerry
Even though the revolution of the market by new inventions would have been among the factors that lead to the company’s downfall, much of it was due to the leadership structure (Chesbrough, 2013). When Lazaridis rejected the proposal by Balsilie to adopt the new plan, it was a sure way that the company was headed for something dangerous. It is imperatively wise for the leaders to communicate their differences with utmost peace and harmony. Therefore, the changes in the mobile phone industry were not entirely the reason why the company failed.
Relevance of BlackBerry’s Problem to Other Companies
Every company, which does not device its policy bin the vest way is sure to fail. The mode of communication must be smooth and accommodative. It is so outrageous to reject the idea of a fellow leader publicly (Chesbrough, 2013). This shows the highest level of disrespect and lack of proper teamwork. On the other hand, if any member of the executive team wants to come up with any new idea, he or she must communicate it well. The fact that Balsilie came up with the plan that was rejected shows that he did not consult the fellow team members. This easily brings the company on its knees.
Bing First In the Market and Success
Being first in the market does not imply failure. The only sure way to success is good coordination of the staff and other stakeholders (Chesbrough, 2013). For instance, every company is staged for competition and must be ready to face it as such. In fact to thrive in the market, the company must be very innovative and always come up with new inventions that can give it market scale. Any company that is well structured, and seeks success must surely score in the industry. Therefore, any challenges instilled by the competing companies should not scare the progress of another company.
Conclusion
Research In Motion (RIM), BlackBerry is one of the mobile phone companies that did well in the communication industry. The company launched several versions of handheld phones, notably, oblong that contained features that were so impressive, but later failed due to leadership wrangles. With its robust performance, it attracted the market and many people bought BlackBerry due to its outstanding feature and performance.
References
Chesbrough, H. (2013). Open business models: How to thrive in the new innovation
landscape. Harvard Business Press.
McNish, J., & Silcoff, S. (2015). Losing the Signal: The Untold Story Behind the
Extraordinary Rise and Spectacular Fall of BlackBerry. Macmillan.
Sweeny, A. (2009). BlackBerry planet: the story of Research in Motion and the little device
that took the world by storm. John Wiley & Sons.
