Vans - Sales Promotion and Personal Selling
Vans utilize consents and giveaways to market its products. It is worth noting that the company use contests to attract the young generation into buying their products. In fact, the giveaways build relationship between the retailers and the consumers, as well as the company. The contests encourage individuals to go online and buy the products of the company. The gi9ve ways create a platform whereby the consumers focus on buying the brand of the company. The contest is carried out in various countries and involve retailers to participate. Analytically, the contests tale place in the best season of the year, especially during summer (Lamb, Hair & McDaniel, 2012). The teens will be able to remember the fun they had with the company’s products. In most cases, when they walk into shops they are attached to buy the produce in relation with the enjoyment they had.
The giveaways make it possible for the company to elaborate to the customers what the brands of the company stand for in the marketplace. Vans University contest influence students to buy the products. The giveaways introduce customers to quality and the brand name of the products. In the contest, the company elaborate to the customers the direction of the company and what they should expect (Vans-Sales Promotion and Personal Selling 2010). Such information makes potential customers always eager to but the products.
The strategies work so well for the vans due to the platform and target markets. The company widens its market share by holding contest in various countries. The strategies develop personal touch and connection with the customers. The customers will remain loyal to Vans the products (Pride & Ferrell, 2010). In addition, individual like free things; hence, the giveaway strategies work best for the company. The giveaway adds value to the company, and the contest enhance company’s reputation. The strategies work because the promotions and contest describe fun as an essential element to attract customers.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2012). Essentials of marketing. Mason, Ohio: South-Western Cengage Learning.
Pride, W. M., & Ferrell, O. C. (2010). Marketing. Australia: South Western Cengage Learning.
Vans-Sales Promotion and Personal Selling (2010). Retrieved on 11.11.2014 from http://www.swlearning.com/marketing/now/lamb_marketing9e/eoc_video/ch1600.html
