Introduction
The audience forms the important part of any presentation. Ideally, this is so because without them one cannot be able to present his or her speech. It is quite frustrating if a presenter presents his or her speech only to discover that no audience is interested in whatever he or she is presenting. Nevertheless, it is also frustrating to see audience walking out during presentation. Therefore, it is advisable for a presenter to carry out an audience analysis.
Audience analysis helps a presenter to know a lot about his or her audience before starting the process of preparing the speech. There are various benefits accrued from audience analysis before one prepares for a presentation. First, audience analysis helps the presenter to discover the information to create a connection thus establishing a common ground between himself and the audience.
Nevertheless, the presenter through the audience analysis is able to know much about the audience thus helping him or her to come up with a presentation that meets the audience expectations. For instance, through the analysis, one is able to understand the age, gender, religion, language, culture and education level of his or her audience. Ideally, this information forms the basis of developing a speech to present to the audience.
In conclusion, it is important for anyone wishing to present a speech to analyse his or her speech before preparing his or her speech. Therefore, the success of any presentation is depended on the degree to which the presenter has carried out the audience analysis. Deep analysis of the audience leads to efficiency in the presentation of a speech.
