Introduction
Natalie Portman is a famous actress. Her fame resides on acting career which she started at a tender age. Her first role as an actress was in 1994 when hitman picked her as an orphan in the action film Leon: The Professional. Her ultimate fame came to existence during her acting in the movie Star Wars Prequel trilogy which she took the role of Padme Amidala. This film was released in 1999, 2002 and later in 2005 (Yang, 2006 p 12). From this time onwards Natalie’s celebrity and obvious her acting and presentation design line has been admired by many. Natalie in 2005 won the Golden Globe Award and Academy Award. Even currently in 2013, Natalie had won several titles.
The personal style of Natalie design line is fitting vintages including the bolero vintage jackets. Natalie slimy body clothing is a lifestyle out of her acting career and it is reflected in the designer line of bolero vintage jackets. The involvement of Natalie in the design processing of bolero vintage line is based on the fact that she is one of the recognized and exclusive customers of the bolero vintage design. Natalie is therefore one of the targeted customer and vital marketer of the bolero vintage design.
The general theme of the design line is to create fitting clothing for the slimy and tall persons like Natalie in addition to deliverance of full-figured woman with a penchant for style and luxury. The mood is the ultimate success that the celebrities have achieved while relying on the design (Fasel, 2001 p 48). Vintage satin bolero jackets are smooth fabrication which is acts as a cover up for special occasion dressing (Belleau, 1988 p 64). The pricing for bolero jackets follows trends. The highest price is $104 and the lowest is $80. The targeted market is young women of middle class and celebrities, the prices of the designer line ranges from $80 to $104.
Natalie Portman’s celebrity design sales volume can be increased through introduction of new strategies over the existing fashion design publicity strategies. Portman an actor who is also a target customer can be used to publicize the design such as bolero. In this strategy the audience will be attracted to the actress way of dressing which in done attracts many people to go for the design and thus increase the number of customers going for the same design. In this strategy, the actor persuades the customers to go for the design verbally but the dressing it communicates a lot to the audience and thus it conveys an important message to the targeted customers (Hetherington, 2001 p 34). This new publicity strategy of this product line is very important as this will increase the sales volume of the products in this design. Take for example if Natalie Portman dresses in bolero jacket and goes to the stage to perform, the audience will be attracted to the bolero jackets and in turn customers go for them which increases the sales volume of bolero jackets.
The second strategy of publicizing products in this fashion design is to use some selected individuals such as radio presenters. These selected individuals are given free samples. They are allowed to wear these samples and then they can be used in advertising. Photos of such people are taken with their free consent and they can be uploaded to internet for advertisements. They can also be used in advertisement of such product lines through radios, televisions and even newspapers. When listeners, viewers or readers hear or see such products they will be attracted to such products and thus go for them which make their sales to increase (Ohanian, 1990 p 56). Another strategy is by use of celebrities such as athletes. The athletes are given fashion designs to wear when running which attracts customers and thus increase the sales of such products. This product in that line is sold faster.
Works cited
Belleau, Bonnie D., Kimberly A. Miller, and Gabie E. Church. "Maternity Career Apparel and Perceived Job Effectiveness." Clothing and Textiles Research Journal 6.2 (1988): 30-36.
Fasel, Marion. Bejeweled: Great Designers, Celebrity Style. Harry N Abrams Incorporated, 2001.
Hetherington, Samantha L. "Fashion Runways Are No Longer the Public Domain: Applying the Common Law Right of Publicity to Haute Couture Fashion Design." Hastings Comm. & Ent. LJ 24 (2001): 43.
Ohanian, Roobina. "Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness." Journal of Advertising 19.3 (1990): 39-52.
Yang, Beverly, and Glen Jeh. "Retroactive answering of search queries." Proceedings of the 15th international conference on World Wide Web. ACM, 2006.
