BCE Inc. is a communication company based in Canada and is one of the leading. It provides communication solution to all organizations from the small enterprises to major companies. Their communication products include: wireless network powered by Bell Mobility, Virgin mobile Canada and SOLO; Bell fiber for high speed internet; home phones; internet protocols broadband; satellite TVs and media content through CTV. The company commands a large customer base and has also provided employment to many Canadians. It has been growing steadily to get hold of their targeted market and in a bid to diversify itself to face off any competition from its competitors. The company’s success is based on the SWOT and & 4Ps-product, promotion, price and place, that it has employed in running their day to day events.
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PRODUCT: Wide and diverse ranging from internet provision, TV satellite and channels to telephone service provision
PROMOTION: concentrated in media advertising technology from its own products advertisement and through the provision of quality services that easily sell.
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PRODUCT: Should diversify their markets to other products that can safeguard its presence in the market for example may consider introducing money transfers services via mobile. Bell’s subsidiary companies include Solo Mobile and Virgin Mobile Canada. The company is highly dependent on these two companies to sell their products. Therefore the company is in grave danger if either of them collapses.
Promotion: Bell, through UBB-usage based billing is seen as being too restrictive on its billing as compared to the internet streaming services, for instance, Netflix which need a lot of bandwidth. This bill was introduced in 2011. This billing was imposed on independent smaller ISP users who were subscribing to the Bell’s last mile infrastructure.
Prices: In 2012, Bell Co. Inc. was sued for making advertisements to their customers about premium texting services without disclosing their real costs to the customers. Customers learned of this charges only during billing. Should try and fix the criticism due to their misleading prices as perceived by its customers.
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PROMOTION: Websites and SEOs through link technology is an opportunity for marketing
PLACE: Www worldwide technology and research
Opportunity
- should tap into the Increasing Demand for 3G
- they should venture deeply into developing the HSPA Network
- Strategic Acquisitions globally to increase their market segment
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PROMOTION: Presence of e-marketing and the increased know how of customers of their choices-hence customers can buy from other companies.
