The site will be located in Mount Morgan which is situated in central point of Queensland, Australia. The place is surrounded by Dee River which is very vital in the development of good scenery for a heritage tourism site. The river is also well populated thus creating ready market for the new site. The area has numerous heritage listings making the new site very competitive market wise. Nevertheless, the area is also well connected with good infrastructural facilities.
Attractions
The site will have various attractions. This includes Botanical gardens with beautiful flowers, insects, wild birds and insects, music theatres with folk songs based on culture and drinks are available, good restaurants and hotels with swimming pools and casinos and finally, it has a workshop with material artifacts.
Motivation
There are various factors which motivate the tourism heritage site. This include, Good scenery and climate of the Australia Increasing number of visitors to the queens land , My desire to development of cultural aspects and My great interest of tourism activities.
Goals
- Enhance the economy of the state from revenue collected (short term)
- Make Mt. Morgan a desirable tourist destination that shall lead to national development (short term)
- Create employment to the residents (short term) and Strengthen the culture of the Australians (Long term)
- Promote peace by cultural interactions and organizational interaction (Long term)
- Support and strength culture and the arts of the people of Australia. (long term goal)
Marketing of the site
The area has a well-developed market for tourists. Marketing will be done through advertisements in journals, newspapers, TVs, radios, cinemas and other outdoor activities. Press releases will also important in the marketing. Furthermore, an image library will be designed for the marketing of the Mt. Morgan. Special events like and public education shall be held for free visits of the residents.
Transport networks
The area has good road network. Burnett Highway passes through the town joining it to Queensland.
How tourist shall get to the site
Management to provide buses from different points to transport the tourist, a website shall be provided for advance booking
Implementation
Stake holders shall be contacted using emails.
Budget
- The amount required is $ 3.712 for construction of the infrastructure
- Priority shall be given to the key infrastructure like the hotels
Management, Monitoring and Evaluation
A website will be created featuring blogs from historic site staff and volunteers. Customers shall create their own accounts where they can communicate with the management comfortably. On the side of security, the area will be well served with security men to oversee the safety running of the operations in the site. CCTV cameras will be fitted in the entire site in order to monitor all the activities of the site to ensure that they are safe. The management of the site will run interim financial statements to establish the profitability of the site. Nevertheless, it will also interview the clients in order to establish whether the goals are being achieved
Response to problems
In order to respond to problems in the site, the management will monitor and evaluate all steps regularly. In addition, it will also carry out regular auditing within the site and finally, it have close observation and regular interviewing of the clients will help to understand the problems on the ground thus able to come up with ways to settle the same.
