Question one
The mobile coupons are more advantageous the traditional paper coupons in that sometimes a customer may forget to carry the paper coupons from the residential areas. But most people do keep their mobile phones with them, and there is no otherwise that they can misplace the coupons. The paper coupons need to be cut and clipped while m-coupons are easily stored in the phones. Similarly, they can be deleted easily from the cell phones after their use. Therefore, it can assist to limit the wastage of papers, and this will aid in environmental conservation. The Broadway café will benefit from the M-coupons because it will help in the creation of new clients while generating profits.
The M-coupons are affordable, can be traced easily, and have better redemption rates as compared to the traditional methods such as paper coupons. Since it applies the pull strategy, it is a better option since the users can accept to receive m-coupon (Chaudhry, 2009). Customers can also download coupon software and activate it to get coupons as well as sending the code numbers in a request for the coupons. This approach will enable the BC to acquire the right customers, and there is no chance of spamming the clients with the unnecessary coupons.
Question two
There is always security risk that is involved with the mobile computing especially to those people who are willing to hack into the security mainframe of the BC and steal important information or sabotage the café. Therefore, the Broadway café have put some counter-measures in place to prevent any eventuality.
Question three
Since the mobile devices are personal, the Broadway Café will not pass any annoying and irrelevant information to the customers. By doing this, the café will be considered as protecting both privacy, and security information of its clients so that it will collect coupon usage. Moreover, the Broadway Café (BC) will ask its clients to sign in for the offers of m-coupon to prevent the violation of their privacy. Otherwise, the device can turn the café to no business or subsequent lawsuits. Since every business has been moving towards the digital direction, the BC has considered the hackers by securing a firewall and other preventive measures that can keep the names and numbers of the customers in the safe place.
Question four
The BC has benefited from this service in that it has been able to monitor how well its marketing strategy is reaching the customer base that is actually using m-coupons. Secondly, the café has kept a running tally for the period of m-coupons while asking its users to take a short survey for the additional coupon for the feedback as well as the repeat business. Lastly, the Broadway Café is set to send messages to its customers that have signed up for some response. Consequently, the system has improved the profitability of the Broadway. Therefore, the leverage of the advanced technologies will enable BC to reach out its target markets. Thus, nurturing customer relations and brand loyalty. Additionally, with the power of mobile business and the establishment of business, BC will improve on its internal set-ups. However, excellence in the operations will need an enhancement of the internal control systems to integrate all operations that can give Broadway café a cost effective process of creating a competitive business action (Danielczyk, 2011).
Question five
The emergence of m-coupon has acted as a double sword in the sense that it can communicate on how well the café is performing through the initial sender commenting on the experience and recommends their friends to try it out or forward it to let the friends know to stay away from the institution. Any of the above options allows more individuals to get exposed to the Broadway café.
References
Chaudhry, R. (2009). Mobile Coupons are better than paper coupons.
Danielczyk, W. (2011). Broadway. Networking.
