Script
Introduction
The product that I will be presenting today is Energy Fizz. Energy Fizz is a unique and tasty flavored beverage that along with several of its competitors are in high demand. With that being said the beverage industry is a niche that constantly increases and is rarely threatened with the decline in profitable margins. This plan is focused on presenting a feasible business plan that is geared towards attracting vivid soda drinkers, and entering into the beverage market with a new and refreshing idea.
Company Description
Energy Fizz in a United States based organization that focus on the distribution of beverages to conscious and healthy people. The beverage made by the organization are offered in three unique differentiations that include regular, reduced, and sugar free. By offering three different variations the organization is ensuring that customers needs and wants are adhered to, while concurrently increasing and expanding business to gain a larger market share.
Industry Analysis
The strength of the brand will be the driving factor in advertisement that focuses on their target market which is college students and young adults. Another method to capture the support and audience of the aforementioned target market is to offer attractive packaging. Attractive packaging will consists of graffiti writing, popular décor, and bright and inviting colors. In other words we are saying drink Energy Fizz and you are cool and with the in crowd.
Market Analysis
People are now utilizing soft drinks as their appetite and consumption of soft drinks was increased by two to three percent in 2015.
With intense competition, the primary goal is to supply high-quality product that will be easier to attract new and existing customers towards the product.
Part of the method of entering and penetrating the beverage market is by using sports star and athletes to illustrate the benefits and desire of someone that the target population admires or supports heavily. Athletes are a group of persons who desires, workout routine, physical lives require them to push through pain, and use their athletic skills to win games, practice, and lead healthy lives. As part of this routine why not indulge in an organic energy drink like your favorite athlete and you will be as fast, powerful, strong, and athletic.
One limitation with Energy Fizz is ingredients that have been deemed as harmful to children and youth. It is necessary to increase competition by including ingredients that make healthier choices for people.
Marketing Plan
Part of the marketing plan includes a research and development department. The research and development department will focus on all news relate to products and the market that Energy Fizz produces to ensure that the organization is adhering to its promises to the beverage drinker that the ingredients that are used in Energy Fizz product are organic and meet the company’s claims.
Marketing Team/Company Structure
The distribution channels offer different versions of of the beverages that are produced. The packing options are aluminum cans and botles(8 and 16 ounces). . Three types of distribution channels are used by the company: food service, take home and convenience. The take home route is a wide network that consists of regional and grocery regional stores, warehouse and mass-merchandise stores as well as dollar and wholesaler stores.
Expansion Plan
It is the key that the brand finds an effective way to get the product into the hands of consumers.
If the distribution is insufficient to the sales goals, or if demand is below the needed level to grow the business it could spell disaster for the young brand.
Expansion occurs through the development of a sound reputation, advertising, and campaigning to gain brand recognition
Packaging also plays a significant role in attracting new customers because it helps to grow the market penetration for Energy Fizz.
Food service includes airlines, restaurants, etc. take home is grocery and convenonece stores..
Market penetration consist of advertising and key figures that represent the Energy Fizz products that are being produced and sold. Names such as go fast are very appealing to groups like extreme sport enthusiasts and most successful marketing campaigns revolve around this group. Designing and packaging is another critical factor in marketing and can lead to lost or scored points in a marketing strategy.
Globally and in the US Coca Cola is the leader and pioneer in the field of consumer beverages, though other companies are strong competitors they are outnumbered by far (Choueke, 2010).
Operational Plan: Management Resources IdentifiedControl over the supply chain by the company allow it to enforce policies and changes over the supply chain as well as keep a look out on product quality when optimizing cost overheads through its centralized purchasing and its proximity to customer distribution centers.
Control over the supply chain by the company allow it to enforce policies and changes over the supply chain as well as keep a look out on product quality when optimizing cost overheads through its centralized purchasing and its proximity to customer distribution centers.
It is imperative for the manufacturing process to have unique machinery that is deigned to accomplish each of the steps that are mentioned in the slides. This machinery will also limit the amount of copper exposure that consumers are subjected to.
The employment plan includes a record of employeses in conjuction to a list of their job duties and responsibility to operations, policies and procedural guidelines , wages, training and devel;opment programs, benefits and incentives, and retirement plan. All of the aforedaid components that comprise the employment plan and are significant to mani taininga strong eworkforce.
Product Design and Development Plan
It is essential that the business is registered, and receive any and all legal documentation necessary to carry out business, and handle food-grade products, at the manufacturing and packaging locations.
Part of ensurin that facilities ae in compliance is by havinf food handler certificates for each employee, in addition each business must have business licenses, it is essential that the facilities meet health standards, food packaging and handling standards, and FDA related requirements. An appropriate sized location to meet the demand for productio, storage, and distribribution
After deciding over that Energy Fizz does not want to continue, the first and the foremost things to evaluate is the role Energy Fizz wants to assume in future.
Next, the Energy Fizz will identify its liquidity requirement because every exit strategy offers varying level of liquidity offers.
It is also fundamental to identify that when you actually want to exit. For this, you need to identify the future business potential of your business. It is necessary to identify the future growth level because this will help to decide the exact exit point.
While deciding over the exit, Energy Fizz will also evaluate the market situation and competition, as well as, the demand for its products as compared to its rivals.
An exit strategy for Energy Fizz includes making the decision over what the future and desirable business roles.
Strategic Options for Energy Fizz for Business Exit
There are five strategic options that area available for Energy Fizz to select from. The first is an IPO. The IPO is the quickest, most profitable to investors and owners, and can produce a large amount of money in a very short time.
Friendly Sale: It is another great strategy to cash out your business. Energy Fizz owner may opt for an ideal buyer from the family who they believe can operate the venture similarly.
Mergers & Acquisitions: Energy Fizzmay consider an option of merging with smaller or competing businesses or may be acquired by a bigger player
Cash Cow Investments/Lifestyle Company: If a business is stable, secured a sound marketplace, and has a steady stream of revenues as in the case of Energy Fizz, and then it can think of paying off its investors and find someone to run the business.
Management Buy-Out: This is another strategy that Energy Fizz could think of where the existing management could acquire the controlling shares of the business (Moses, 2013).
One last strategy for Energy Fizz is the simple shut down of operations.
Financial Projection
there is a list of expenditure that can be categorized before they are incurred but they are included in the list of cash outflows to avoid any difficulty in future.
