Holcim Singapore Limited found by merging the National Cement and Eastern Concrete in 2004. The company has specialized in innovative building materials such as cement, ready-mix concrete, wood replacement products as well as the dry mix mortar(Holcim.sg, 2016). Following the increased digital evolution, the company needs to integrate some of the technological changes so as to put-up with the current competitive environment. As a way of enhancing the performance of this company, prefab technology should be adopted and integrated into the current performance of the enterprise (Holcim.sg, 2016). The introduction of the prefabricated technology is crucial for this company in support of the industrial and residential development as a way of improving their performance for the dynamic changing economy (Bergdoll et.al.. 2008).. The effectiveness of adoption of this technology will need a partnership with another company that is prowess on the same. As such, Prefab Technology 3 Pte Ltd is a suitable company that can partner with the Holcim Company to increase its performance.
5 year concrete plan includes
Combination of the tow companies with efforts to support their performance in producing their individual products while at the same time creating a single wider market for themselves.
Using the joint venture to increase productivity and in the generation of profits
Use of technology as a way of facilitating the increased quality of service to their customers
Need for Holcim to coordinate with the government to license their contractors within their partnership.
Nibusinessinfo.co.uk, (2011), argues that the joint venture is a sure strategy that can ensure that the partnership that the two companies are intending to have yields profitable returns as it increases their performance. The fact that Prefab Technology 3 Pte Ltd majors on the architecture of metal components qualify in this partnership (Ltd, 2016). The new technology that this company employs is essential in complementing the operations of the Holcim Company. As such, the two companies can rely on each other through horizontal and vertical integration of their operations (Campbell, D., & Netzer, A. 2009). In this case, the two companies will combine their efforts to support their performance in producing their individual products while at the same time creating a single wider market for themselves. These integrations will constitute to a monopolistic market while each company supplies their goods individually.
The use of joint venture is crucial to facilitating the growth of Holcim Corporation as well as increasing its productivity and in the generation of profits. As such, taking the direction of including this new technology on this company is crucial to taking into consideration the joint venture. Likewise, Holcim needs to make use of joint venture before approving the use of fabricated technology (Nibusinessinfo.co.uk, 2011). In this, the company will have to enter into an agreement with the Prefab Technology 3 Pte Ltd as a way of easing the utilization of this new technology for the enterprise (Flannigan, R. 2012.).. As a result, the joining of these companies will have to increase the chances of accessing new markets as well as a distrusted network. Similarly, the company will have to share the risks of this new technology with its partner while reducing the cost (Trost,2013 p. 23). Most important is the way this venture will complement the skills and competencies that each company possesses. In this case, Holcim lacks the skills of metal architecture that Prefab Technology is better in thus it will be complemented. Consequentially, Holcim lacks the capabilities of securing its workers while working with protective clothes and shelters which Prefab Technology is good at thus it will assist in Holcim to establish a secure working environment (Gallay, 2013).
The objective of taking this plan is to reduce the construction cost with the use of the modern technology that in turn will reduce the construction cost and time for the company (Bri.sg, 2016).
As such, there is a need of developing a plan that will ensure that this plan runs for at least five years. An evaluation of the benefits of the adoption of this technology together with the joint venture should be done. This is important in deciding whether the strategy will be of benefit or not. Accordingly, the company should evaluate the participants of this technology and ensure that they are comfortable with this trend. This in relation to the government’s response to this partnership as well as whether it is willing to license the needed contractors for the new technology.
Importantly, Holcim Company needs this technology as a way of facilitating the increased quality of service to their customers. Importantly, the adoption of the fabricated technology will beof great benefit to the Holcim as it will provide a way through which better-improved infrastructures together with designs as new discoveries will be made from the established partnership. With such technology, the customer’s demands will be meet at a simple cost as well as within a shorter duration (Bri.sg, 2016). Moreover, the use of this technology will lead to the improved labor output of the company as this technology complements the human labor (Prefabs.co.za, 2016). New designs and architectures of the dry-mix will be easily developed from this technology making it easy to meet customer’s requirement at a reduced cost. Lastly, the partnership will constitute the reduced impact on the environment while improving safety on the site from the new technology (Referenceforbusiness.com). This is especially the fact that workers do not need to work along the sideline of the buildings bearing the fact that there will be ease of access to new defense shelters such as dry racks and metal gates from the Prefab Technology Company (Ltd, 2016).
The fact that most of the contractors who are well off with this technology need to have licenses, there will be a need for Holcim to coordinate with the government to license their contractors within their partnership (Lindsley, 2013). This is important to meet the demand for these contractors who will be widely used to implement, operate, and maintain the technology within the company. Despite the fact that Holcim Company is a Swiss company, there will be a need for negotiations between the government and the company’s leaders as they have to convince them the importance of this technology to their operations. Prescott et.al (2010), states that this will lead to the presentation of the entire plan of how the strategy benefits the entire of Singapore people. Further, the company can as well introduce the partner whom they will enter into a joint venture with during the adoption of this technology. Lastly, Holcim has to convince the government that it is worthy to be given the prefab contractors such as the increased remuneration or taking one of the government institutions as they partner in the joint venture.
Implementation plan
Implementation of this strategy involves:
A critical evaluation of all the involved parties. This includes an assessment of whether entering into a partnership with Prefab Technology Company in the adoption of this technology.
An in-depth research of this company should be made to justify its suitability in this partnership. Upon the approval of this company, Holcim Company should go ahead and ensure that the involved parties within the organization have been notified of this new change. Therefore, the entire organization should be involved in this decision where their feedback will be used to determine the direction to be taken during the implementation of this plan.
Negotiations of how the partnership will be carried should be done to ensure that the two companies are in good terms in executing this strategy.
Accordingly, the company should negotiate with the government on the ways through which contractors experienced in using this technology will be licensed.
As such, therefore, prefab technology is the sure way that Holcim Company needs to take as it embraces the digital evolution era. Therefore, this necessitates the Holcim to adopt this technology as a way of ensuring that it is serving its customers to their satisfaction while making a new invention and improving its operations (Smith, 2010).. Also, before the adoption of this technology, Holcim will have to enter into a partnership with another company that will improve its operations in various ways. The company also needs to ensure that the government is aware and conversant with this move for it to license more contractors needed in the implementation of this technology in the company.
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