Personal Marketing Plan Project
Introduction
Contemporary work setting has become increasingly competitive. With more graduates entering the work force, employers are more disconcerting in selecting the most qualified candidates based on a set of criteria which ensures attaining the organizations’ goals. The current discourse hereby aims to present a personal marketing plan which would highlight one’s strengths and competencies, as well as assist in focusing on one’s career in preparation for entering the placement process. To do this, the plan would present a situational analysis which would identify distinctive competencies, the objective in one’s career, the target market, a positioning statement, marketing mix, and action plan.
Significant Life Events
Demonstrated exemplary prowess to have been successfully placed in ExxonMobile-related companies through Kelly Services, one of the most prestigious organizations in contemporary times.
More than 11 years of work experience with Oracle as a Facilities Coordinator exemplified core competencies and expertise in the specific field of endeavor.
Gaining an Associate Degree from the Fort Hays State University (FHSU) is a significant accomplishment essential for continued professional growth.
Accomplishments
Surpassed personal expectations for academic accomplishments in terms of attaining above average ratings in major course modules.
Aside from above average academic ratings, one was able to merge extra-curricular activities which enabled gaining balanced knowledge in educational spheres.
Established a network of affiliations from students, professors, and other academic support personnel which assisted in placement opportunities in previous and current employers.
Disappointments
Failed to establish as many affiliated peers to whom one intended sharing knowledge and experience to improve on holistic learning.
Was not able to immediately pursue higher education or advanced learning due to the need to pursue employment opportunities.
Interest Inventory
Six Interests Care the Most:
Managing office operations
Coordinating and communicating essential office transactions
Organizing clients’ database, including updating records
Scheduling meetings, writing minutes of the meetings, and filing them
Writing business correspondences and responses to clients’ inquiries
Anticipating office requirements and recommending appropriate actions to be taken
Three Activities Cared the Least:
Purely clerical work without interpersonal connections
Filing and record-keeping
Answering calls for other people
SWOT Analysis
Strengths were exhibited in terms of organizing one’s responsibilities to ensure that tasks are accomplished within pre-defined time frames. Likewise, there are strengths in terms of exhibiting effective communication, as well as showcasing customer service skills and interpersonal skills. On the other hand, there are still weaknesses in terms of manifesting problem-solving and decision-making skills, which were usually applied by one’s superiors. As such, there are still opportunities for developing leadership skills, conflict-negotiating skills, as well as decision-making skills. Finally, there could be imminent threats from graduates sharing similar qualifications and competencies. As such, from the results of the SWOT analysis, the experience gained from past work provided plus factors and competitive advantages over other possible candidates for similar positions. The strengths provide core competencies that highlight one’s abilities to do assigned responsibilities in the most effective manner.
Objective
One’s long-term career objective is to obtain an administrative support position in a progressive or global organization which would provide greater opportunities for professional advancement and growth. One intends to continue working in Oracle but advance in position through the organizational hierarchy.
Target Market
Oracle is the target employer and eventually could transfer to other global organizations like Apple, Inc. or Microsoft. With the current position of Facilities Coordinator, one intends to eventually assume supervisory or managerial positions. One intends to undertake roles and responsibilities that provide assistance to the members of the Executive Management Team.
Positioning Statement
I am applying for Supervisory position under the Facilities Department of Oracle and offer exemplary services in terms of organizing tasks, exhibiting effective communication, as well as showcasing customer service skills and interpersonal skills. This is important because I am confident that the years of experience gained from previous employment make me the most qualified candidate to head the intended department.
Marketing Mix
Product: Given opportunities for personal and professional improvement, I plan to pursue higher and advanced education, possibly to enroll in a degree course, as a prelude to a master’s degree. Doing these would assist in addressing the weaknesses that were identified, as well as address the impending threats.
Place: To advance more in Oracle, I intend to showcase my strengths to be promoted to the supervisory position. Otherwise, if transferring to Apple, Inc. or Microsoft is deemed to be accessible, I would make the necessary research to reach the authorized officers; given that I have pursued advanced courses to increase my competitive advantage for professional growth.
Price: The salaries for Facilities Manager at Oracle was revealed to be an average of $81,675 .
Promotions: Increasing my network of affiliations in civic groups or local community groups to gain information on opportunities, and open the doors for advanced and continued learning.
Action Plan
Demonstrate exemplary performance as a Facilities Coordinator for Oracle to open
avenues for promotion within six (6) months from now, or after scheduled performance evaluation.
Save a portion of my salary and earmark pursuing advanced education through enrolling in course modules that would develop needed skills within the next two (2) to three (3) years.
Seek greener pastures in other global organizations like Apple, Inc. or Microsoft after gaining advanced education to ensure continued professional growth in the capacity of a supervisor or manager.
Work Cited
Glassdoor. "Oracle Facilities Manager Salaries." 6 September 2016. glassdoor.com. Web. 1 January 2017.
