Sample Research Paper On Comprehensive Research On Mathew E. Russell Foundation

Mathew E. Russell Foundation was found back in 1992 by a group of parents who were frustrated with the poor kind of education their children were provided. The fact that their children could not afford to learn English because of lack of libraries was one of the forces that made them come with the foundation. The foundation is aimed at making reading material accessible to less fortunate children. The foundation has spread to different countries such as South Africa, Malawi and Kenya. Through the help of well-wishers, the Foundation can get donations in the form of money and books which they later donate to different schools.
Apart from books, Mathew E. Russell Foundation also donates e-books and helps build the libraries. The Foundation just like any other foundation has though faced a lot of challenges in making sure that the less fortunate children get access to learning materials. One of the strategies of Mathew E. Russell Foundation is to use the internet and social media as a platform to advertise their services. The foundation has used the social networks such as Facebook and Tweeter to request for donations. This kind of marketing strategy has been effective up to a certain degree but were still facing many challenges. Those people who read about the foundation online always find it difficult to donate to the foundation due to the difficult economic situations.
Most of the people also see that the responsibility of offering learning materials to children is the responsibility of the government. People usually have the formed opinions that such foundations are never genuine and in that case just there to steal money from the public in the name of helping the less fortunate. In that case, the foundation has been challenged in most of the occasions to solicit donations from the well-wishers.
The strategy of the foundation is always to promote the education of young children who are at the age between six and fifteen. The challenge that arises with this strategy is that the market is changing, and there are also the needs to offer reading materials to those who are below and above the ages specified. It is always look appealing to the well-wishers when one talk about supporting a child than the older people. The foundation has realized that even the elderly people are also in the need of reading materials. The older population has been abandoned for a longer time, and it is the time that the foundation also started looking into them. However, the mission and the vision of the foundation is to provide the less fortunate children with learning materials. The elder population does not feature in the plans of the Mathew E. Russell Foundation.
Mathew E. Russell Foundation has depended too much on donations from the well-wishers. Apart from the donation, the foundation does not have any other source of funding. This means that when this source is cut then the foundation will not have anywhere to look. With the economic challenges, the amounts of donation are always very low. This means that the foundation always do not meet its needs through the donations that it receives from other companies and non-governmental organizations. The awareness of the people of the Mathew E. Russell Foundation existence is also very low. The foundation only depends on the online social networks to advertise its services. Those who do have access into these sites will not have any idea about the foundation and hence will not donate. The market strategy challenges that Mathew E. Russell Foundation faces can be solved through different ways.
Cooperation with companies such as Apple and Microsoft can be the way forward. Mathew E. Russell Foundation depends on technology such as the use of kindles fitted with e-books. The foundation can cooperate with these companies so that Apples or Microsoft can manufacture the kindles and donate. In return, the Apple Company will gain fame amongst the users of the kindle. After the use of the kindle, a beneficiary of the foundation can opt to purchase a product from Apple. This will also help the foundation to solve the financial problems that it is facing.
Social networks such as Instagram, Facebook and Twitter can provide the best platform for the foundation to advertise its products. For a very long time, the services that Mathew E. Russell Foundation offers to the society have not been known amongst many people. With many people shifting their attentions towards social network, means that the foundation can also these sites to gain fame. Collaboration with Facebook to advertise the services offered by the foundation will mean the foundation will reach the whole world within seconds.
An inspirational personality such as a rich person who came from a very humble background can be chosen as the spokesperson of the foundation. With a common figure as the spokesperson of the foundation will attract many people towards giving their donations. Many people do feel touched after listening to people stories of their humble background. In such cases, the foundation will gain fame and conquer the most of the territories.
The Mathew E. Russell Foundation can take cases like the Atlanta examination cheat scandal as the best way to solicit for fund. In Atlanta, teachers fake the results of the students in order to hide the poor teaching conditions that children go through. Mathew E. Russell Foundation in that case can come up with a solution to this menace. Through the half-marathons that are always held in Atlanta, the foundation can gain fame from the people of Atlanta. The best way to do this is to convince the dejected parents that they have the solutions for the problems. In return, the parents will offer a supporting hand towards the foundations. Through the helps from the parents, Mathew E. Russell Foundation will be able to purchase reading materials and donate to Atlanta. The foundation can also put up some libraries in the region so as to assist those children coming from the region. The reason why Atlanta had the highest level of cheating is because of the social parity within the region. The gap between the poor and the rich is very high in Atlanta. This, in other words, will mean that the poor will do all they can to match the performing rich society. In the end, they start cheating in the exams.
The change in the needs of the customers of Mathew E. Russell Foundation means that the foundation needs to revisit its mission and vision. To reach the highest number of people worldwide Mathew E. Russell Foundation, needs to stretch from helping children to a larger population that includes even the elderly people. In most of the countries worldwide, the older population is also illiterate. So as to gain the support from the NGOs, the foundation can also start to provide the older population with the reading materials.
For a long time, Mathew E. Russell Foundation has never been asking any support from the government in the places where they operate. The government can be a very good source of help for the foundation only if it decides to cooperate with the government. Mathew E. Russell Foundation has been accused of offering irrelevant services in different parts of the world. Not all countries have the same learning system. Mathew E. Russell Foundation has not put this into consideration and thus has just been assuming that all are the same. To address this challenge, Mathew E. Russell Foundation can have different wings in different parts of the world. The different wings will be responsible for the different cultures and the reading nature of the customers.
The ineffectiveness of Mathew E. Russell Foundation marketing strategies is just due to the changing marketing trends and the difference in the marketing trends. The changes in technology and economy are the principle developments that have led to these effects. The foundation though stands a chance to employ the available resources it has so as to reach the market. It will be worth concluding that the foundation should consider revisiting its goals and strategies so as to be effective in the market. The solutions cited in this work, however, bring the solutions to the foundation with the assumption that most of the population can access the internet. This assumption is, however, true given the fact that most people have migrated to the digital world.