Introduction
Business involves any activity that people engage in to act as a source of income through proper and efficient workmanship and management. Well done business activity in any economy equals economic growth, development and sustainability and the inhabitants don't complain due to sufficiency in the provision of basic needs. The element of communication plays a very key role in almost all facets of any business dealings be it a unit, organization or more so even a corporation both in the public and the private sectors. Among many known forms of communication, visual aids remain essential as a model of effective marketing strategy. It is, therefore, an imperative and a very significant recipe in businesses that seek sustainability regarding both internal and within communication alongside the communication skills within the employees and the outside environment. (McLean, 2010) Among other roles of communication are alongside the fact that it builds and keeps relationships within businesses intact, it facilitates innovation, ensures transparency as well as building an efficient team. Marketing is the backbone of any operational requirements for any business entity, and this has to be consumer oriented. It should be such that the final household gets satisfied with the product in question to boost returns and make the business grow.
The Laura&Ashley Textile Company dealing in clothing and home decor is in good shape and is never hit by any financial crisis. It deals with the commercial production of wears and can generate a profit margin of up to 60.95 percent quarterly. Being that it is located in a town as well as the Central Business District, it means that there is sufficient and readily available labor force, enough power and water supply and market. The government exempts it from hefty taxation to promote its growth by giving it a favorable business environment. It has been quoted, and that means that it has increased the scale of production, hence it enjoyed the internal economies of scale, making it have a higher volume and level of output for its big market size. The Laura &Ashley Textile Company is based on fashion deals, modern outfits, of the art sewing designs as well as well-furnished and complete full sets of textile products from clothing to garments. The targeted market, therefore, includes all and sundry that prefers fashion as a mode of dressing code as well as persons who love modern wears, fitting clothes like suits and dresses. The favorably targeted market for this company would also include individuals who got a wish to pen up a similar business enterprise that would boom and attract customers from far and wide. Not forgetting the fact that this is a company that has been on the upfront regarding the nature of the products it deals in regarding quality and quantity.
The Laura&Ashley Company has seen many international tourists make orders for their products from as far as the United States due to its customer satisfaction application methods in their production. They engage in practical communication skills within their business environment to ensure there is product attachment of the staff as a whole boosting the psyche and morale of its labor force. Their marketing strategy has been majored mostly and based on the frequent use of visual models like advertisements in the media and social website platforms like Facebook. Their business has in the recent past witnessed the winning of the Best Company of the Year resulting from its competent and up to date marketing strategies, especially using the most favorable and appropriate modes of communication between them and their target market. Of late, there has been no case of any form of complaining from the company's clients since the effective communication use between the enterprise and its customers has seen a production of goods that are consumers' tastes and preferences. The profit margins and markups of the company have skyrocketed to greater margins due to increased volumes of sales, hence bigger returns than any other-other company or business unit around. Such high returns for the firm has been effected by manageable, realistic and time bound modes of communication that capture the interest of the customer like the use of posters, billboards, screenshots as well as fliers in their advertisement plans to boost their marketing scales.
Conclusion
In conclusion, marketing remains to be a very significant tool in any business entity. From proper marketing skills, there is a better relationship between the households and the product in question that leads to increased sales. Communication, on the other hand, plays a significant role in the growth of ant business unit. It must be of both the management and the labor force as well as the management, and the clients, of the key, is the mode of communication where the visual way still outdo others. There is no business without a marketing platform, there is no marketing without communication, and there is no any better way to communicate to a client other than to visualize the product at hand.
References
McLean, S. (2010). Business communication for success. Nyack, NY: Flat World Knowledge.
Sehgal, M. K., & Khetarpal, V. (2006). Business communication. New Delhi: Excel Books.
