ID:
Further details of primary research
Literature Review
According to Bader, owing the increased number of tourist travelling across the globe, the demand and supply as it relates to the sustainable business practices are in the modern day shifting and changing rapidly. In regards to the above, hotels have been forced to adapt the subsequent changes in a way to satisfy its customers and remain relevant and attractive to investors. In essence, practising sustainable business practises is a way of embracing quality in any hotel industry. This article will be used in the research to establish changes perceived imperative in boosting the environmental standards of Marriot Hotel.
Subsequent to a benchmark that was done in ten different hotels to establish the gap that exists between corporate social responsibility and the actual practises, the results postulated that corporate systems are not necessarily related to the actual operations (Walmsley). In essence, large hotels have policies in place but they don’t necessarily comply with these policies. It is unlike small hotels where policies are related to environmental issues predominantly. This article will be used in the research to establish the validity of executing environment conscious practices.
According to Moreo, the need for hotels in particular to conserve the environment has been a major issue of concern in the modern time. This stem from the fact that the ethical stance of big hotels should be embraced through engagement in CSR activities, with the above-said hotels are requested to incorporate the use of Environmental Scorecard (ESC) tool. This tool will essentially help the managerial staff to execute their activities with a close consideration to the environment conservation. Considering that the benchmarking was conducted in Europe, it will be much easier to establish the environmental standards that must be met by the Marriott hotels in London.
According to Sutthijakra, the advancement in technology and globalisation encourages the adoption of effective standard operating procedures. In essence this means that hotels ought to adopt or undertake insightful research using appropriate technologies to establish the same. This article will be used to establish standard operating procedures that must be met by the Marriott hotels in London.
According to Mathews, Marriot hotel is at the forefront on embracing environmental conscious practises. In essence, the article by Mathew’s emphasizes that through global hospitality and leadership, Marriot has been able to become what it is by embracing environmental conservation practices. This article will be used in the research to establish the current stance of Marriott hotel in regards to environmental conservation.
Edexcel BTEC HND Business Unit 8 and Travel & Tourism Unit 4: Research Project Doc 1
Project Specification: What are the environmental standards that must be met by the Marriott hotels in London?
