Samsung Company which is a South Korean organization was started in March 1938. Currently, it is among the leading electronics companies globally. The organization has got outlets in almost every country (Samsung Group Success Story 1-2). The company has many products, and it continuously creates new items with the changing technology to meet their consumer needs. Some of its products include smart televisions, smartphones, household items like washing machines, fridges, vacuum cleaners, cameras, among others. It employs different marketing strategies to attract and retain customers because of its product variation.
Samsung has a distinct target segment making it be a multinational company. It targets consumers that range from those requiring industrial standard equipment to the regular day to day users. The organization has consumers all over the world, and it has outlets in different states. It targets users from all age groups as long as the customer can afford their product and manage to use it. Their great target group is ranging from individuals that age between 20-50 years but still there are old customers.
Marketing communication refers to the means that an organization employs in attempting to persuade, inform, and directly or indirectly remind customers about the brands and products that they sell (Holm 24). Samsung uses different tools in marketing their products. The primary tools that they have been using include sales promotions in their outlets, advertising, public relations and direct marketing through the media, radio, television and internet. The strategies have been helpful in boosting their sales since they attract new clients.
Samsung has a great exposure strategy where people get to know about their products through different platforms like in the billboards, the internet and through the television. They generate quality advertisements that capture the customers’ attention, and they get the content without thinking a lot. Their brand is unique, and the consumers can get information about a particular Samsung product from their platforms. The information that they acquire makes the users develop an opinion on whether to purchase their goods or not. Their unique marketing strategy makes the customers develop a positive perception of the Samsung brand. Samsung should strive to respond to give feedback to every consumer’s inquiry. Their communication strategy should have modifications to fit the particular state where they are targeting to sell their products.
Works Cited
Holm, Olof. "Integrated marketing communication: from tactics to strategy." Corporate Communications: An International Journal 11.1 (2006): 23-33.
"Samsung Group Success Story." Samsung Story - History, Founder, Founded, CEO | Conglomerate Companies | Success Story. N.P., n.d. Web. 24 Jan. 2017. https://successstory.com/companies/samsung-group
