The project objective is to build the world’s largest indoor ski resort which is located in a desert inside of Dubai. This means that a dedicates team of engineers, and other workers have to go against all the odds and give tourists the fun they deserve by ensuring that this project would be able to support skiing in the desert. This means that almost everything has to be artificial starting with the slope and not to forget the snow. The overall objective is not only to encourage investment but also to promote tourism in the area.
The ski resort project has a considerable number of team members. The chief executive is F. Taylor. The head of construction in the project is Tim Kelly. Production director Stuart who was hired to protect the interests of the investors. There is the uncompromising engineer Malcolm who has come up with a formula to make powder snow artificially. The team also has a lift master who is responsible for lifting the roof of the resort. There are also other engineers and technicians to help in the job.
The project stakeholders are those parties involved in the project in one way or the other such as funding, working and any other related service. The project is part of the Mall of the Emirates which is one of the largest shopping malls in the world. The group that developed the project is known as the Majid Al Futtaim Group. The group is based in Dubai and specializes in developing shopping malls in the Middle East. Other stakeholders include the Thinkwell Group which designed and produced the Snow Play Area. Tiger Steel Engineering Company provided the materials for the project. Then the expected clients of the mall include foreign as well as domestic tourists and the residents of the area.
The scope of the project is wide. Covering 22,500 square meters of the indoor ski area is the ski Dubai mall. It is part of the Mall of Emirates. It will comprise of an indoor mountain that is eighty-five meters high. It also has five slopes that vary in steepness. The area has a four hundred meters long run for black diamond events. The project included a quad lift to carry skiers up and down the mountain slopes. Next to the slopes is a snow park play area that is 3000 square meters. Other events that can be found within this project include sled and toboggan runs, climbing towers, ice caves, and giant snowballs. To keep the temperatures constant at -1 degrees Celsius the place uses an insulation system. The project will also include the world’s tallest residential tower which will be about 711 meters tall. Apart from that, there will be a 420m dancing fountain, a shopping center, and a hotel.
The project has had many challenges from the onset. The project designers had limited time to complete the project hence necessitating loads and loads of work without resting. That aside, the weather was not friendly at times forcing constructors to stop due to sandstorms and high winds. This delayed the project further despite having a short timeline. Another challenge is the overall cost of the project. This project was very expensive to execute, and any minimum mistakes would have cost a lot of money. At times the work in some parts of the project was below standards forcing delays as constructors started over again. The difficulty of lifting heavy equipment such as the slopes was also a challenging exercise for the workers.
The outcomes were nothing short of mind-blowing. After delays and struggle, the project was finally concluded and attracted millions of tourists. It has had international recognition such as being awarded the Thea Outstanding Achievement Award by the Themed Entertainment Association. This was because of the outcome of building a ski slope in the center of a desert which is not only a tourist attraction but a source of employment. The final structure was up to the required standards, but the major breakthrough is that this was the first ski resort was the first of its kind to be built in a desert.
Works Cited
Eric, Brey. "Understanding Resort Marketing Practices." Journal of Tourism Insights (2015): 5-28. Print.
Laurent, Vanat. "Overview of the Key Industry figures for Ski Resorts." 2016 International Report on Snow and Mountain Tourism (2016): 10-32. print.
