Scope
Kudler Fine Foods intends on implementing a Frequent Shopper Program involving establishing a system based on sale points that tracks purchases made by the customers. Through their purchases, customers will earn loyalty points which they can later redeem for services and products through retailers who have been joined by Kudler to offer quality gift products, special food items or airline upgrade (Apollo, 2011). Customers will view their earned points either on their receipts or on the company’s website through the point cards provided to them by the company. For every customer, the system relays their loyalty point to both the marketing and sales departments. This concept allows both the marketing and sales teams in identifying trending services and products alongside assisting managers to undertake inventory forecasting as far as future purchases are concerned. This initiative aims at increasing Kudler’s revenue streams. Below is an outline of the Kudler’s project scope;
Need for evaluating the old process
Feasibility study on the new Rewards/Loyalty program
Implementation of the new Rewards/Loyalty program
Purchase of new hardware
Creation of new vendors/Partners
Provision of rewards to the loyal customers
Profit increment
Stakeholders and Responsibilities
Goals
The major goals of this program include creating a loyal pool of clientele, maintaining the existing customer group, and scaling up revenue. Kudler’s project offers projection in revenue increase in the region of 4.75% (Apollo, 2011). Below is an outline of the service requirements and goals;
Tracking the patterns of customer purchases and behaviors
Initiation of high-end enticing and incentive program (improved response to the buying needs of the customer)
Maintaining the policy of zero stock at any moment
Increasing efficiency on the company operations
Increasing revenues and economies of scale
Supporting success measures
Measurements which are explained in dollars (are definitely important elements of the project) will help with details that the company’s executives will obtain when the project is finally concluded (Apollo, 2011).
Project Feasibility Summary
Based on conservation and acquisition of reasonable profit levels for KFF Company, developing a new and modern Frequent Shopper program is essentially required. The program’s system must incorporate sophisticated hardware and software which will promote the company‘s growth (Burns, 2011). Again, the system should ensure to offer prolonged solutions to problems that might occur in the future relating to the new program. To achieve the measures of success discussed above, the company first has to incorporate the development phase which includes stating both intangible and tangible items and equipment that will be necessary for developing the new system (Burns, 2011).
Proposed Requirement List for the System
Permits integrating the program into the system
Allow for the information system to help train employees about the system
Allow for information system to enable tracking, accumulating, reward and redeem individual customer’s point of loyalty.
Allow company staff to view customer’s accumulated points on point-of-sale terminals.
Allow for both necessary internal and external updates and changes by salesperson, or vendors on point-of-sale terminal.
Connect with the company’s website while transferring customer’s loyalty points for online tracking
Interface with both internal and vendor cash registers
References
Apollo Group. (2011). Kudler Fine Foods. Retrieved April 6, 2016 from Virtual Organizations Portal: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/index.asp
Burns, B. (2011, December 14). 5 Steps for documenting your system. Retrieved April 6, 2016 from e-Myth: http:/www.e-myth.com/cs/user/print/post/5-steps-for-documenting-your-systems.
